Nearly 20% of new businesses fail during the first two years of being open.

Now, what is exciting is that many more businesses have survived the past five years. The reason why some businesses fail is that they aren't well-planned. They have gaping holes in their business plan and run into roadblocks they aren't prepared for.

It's always better not to fail than it is to fail, right? Therefore, it's important to learn how to save your business. This begins with a business plan!

If you are starting a small business and are wondering what makes a good business plan, here are the elements of a business plan.

1. Executive Summary

An executive summary is one of the most important elements of a business plan.

It should provide a succinct and logical overview of the entire plan. This can help any potential investor or business partner to easily understand and gauge the potential of the company.

The executive summary should be clear and concise. It should state the mission and purpose of the business, its aims and objectives, key personnel, and financial projections.

Good business plan writers thrive on helping get businesses off the ground and will bring a wealth of experience to the table.

2. Description and Structure of the Business

An outline of a business plan should include an overview of the business, including name, location, products and services, goals, competitive advantages, and mission statement. This section of the plan should provide an in-depth look into the business and how it is structured.

It should also include the background of the owners and investors, unique selling propositions, and past successes or experiences. This section will help determine if the business is viable.

3. Research and Strategies

Research and strategies are critical elements in any business plan. They should be critically analyzed to cover all aspects of the business venture.

Market research should be conducted to understand the customer base, competition, pricing, and potential market opportunities. Strategies should then be developed to exploit any opportunities and mitigate any potential issues.

Research should include an analysis of the venture in an overall context as well as the specific product itself. This provides an actionable roadmap for the launch and growth of the venture. 

4. Management

Effective management involves strong leadership, efficient planning, delegation of tasks, clear communication, and the ability to handle difficult situations. The management team should be made up of people who can make sound decisions and execute them promptly.

Developing a chain of command allows the team to delegate the necessary tasks throughout the organization and follow up on outcomes. Clear communication between the management team and all stakeholders helps ensure that everyone is operating with the same vision and will avoid misunderstandings later down the road.

5. Financial Documents

Financial statements should be accurately prepared and provide useful guidance for potential lenders and other interested parties. Any relevant financial information should be provided upfront in the business plan.

The components of a business plan should also include a clear, concise explanation of the assumptions made in any financial projections.

Important Elements of a Business Plan

The elements of a business plan are the key to success for any company. This will ensure that you have essential information in place to launch and grow your business.

Now is the time to take action and start planning your business venture. Utilize the information, guidance, and resources available to you to help create your plan.

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