When it comes to SEO, keywords are the backbone of any successful strategy. According to professional seo agency knowing how to research and find the right long-tail keywords can help your website rank higher in search engine results pages (SERPs) and bring more organic traffic to your site.
Here are 5 steps you can take to do long-tail keyword research for your SEO strategy.
Step 1: Brainstorm Your Topic Ideas
Start by brainstorming a list of topics related to your business or services. Think about what questions customers have asked you in the past, as well as common industry terms or phrases that you could use in blog posts or on other pages of your website. Here seo agency Auckland suggests that it will give you an idea of what potential keywords you could target with your content.
Step 2: Identify Potential Keywords
Once you’ve brainstormed a list of topics, start digging deeper into the potential keywords associated with them. Use a keyword research tool like Google Keyword Planner, Ubersuggest, or SEMrush to explore related terms and phrases that people are searching for. Make sure to look at the search volume and competition level for each keyword so that you can prioritise which ones make sense for your SEO strategy based on your resources and budget.
Step 3: Refine Your Keyword List
Now that you’ve identified some potential keywords, it’s time to refine them further. Look at the words in each phrase and replace them with synonyms or other relevant terms if necessary. This will help broaden the scope of potential visitors who might click through from SERPs while still ensuring that they find exactly what they’re looking for when they land on your site.
Step 4: Prioritise Your Targeted Keywords
Step 4 is all about prioritising which keywords should be targeted first given their potential impact on organic search traffic. Look at the search volume and competition level one last time before finalising which ones make sense for your SEO strategy given your resources and budget constraints. Expert SEO agency suggests to consider other factors such as relevancy, user intent, purchase intent, etc., when making this decision so that you know exactly who you’re targeting and how best to reach them via organic search results.
Step 5: Monitor Performance Over Time
Once you’ve identified and prioritised the most important long-tail keywords for your SEO strategy, it’s time to get started creating content around them! Monitor performance over time using tools like Google Search Console or hire seo agency christchurch so that you can track how well each keyword is doing in terms of driving organic traffic to your website from SERPs as well as conversions from those visits once they land onsite..Conclusion:
Long-tail keyword research may seem intimidating at first but it doesn't have to be! By following these five steps—brainstorm topic ideas, identify potential keywords, refine the list, prioritise targeted keywords, and monitor performance—you'll be able to develop an effective SEO strategy tailored around long-tail keywords that will help drive more organic traffic to your website from SERPs. Good luck!
