INTRODUCTION
As a dentist, you probably know that digital marketing has a wider reach, but you may wonder if it’s really more effective than standard paid advertising. But the truth is that going digital isn’t just the way of the future; it’s also a standard that’s becoming more and more important for success in the dental business. ( Digital Marketing for Dentistry )
If you’ve only optimised your website for search engines and think online ads are out of reach, your office probably isn’t as noticeable online as you think. It doesn’t make sense to send monthly mailers to thousands of homes if you only get three new patients a month. The most effective form of digital marketing today is making focused online ads that show up in search results when people are looking for services like yours.
What are the best digital marketing strategies for dentists to use on social media sites?
Companies that market digitally spend less money on advertising and have more control over how well their campaigns do. This is quickly becoming clear in almost every business. To do this, you need next-level ways to get people interested in your business on a more personal level.
How can you make this happen at your dentist office? Enter Facebook and Instagram, which are social media sites. You probably already know about the social parts of these apps, but did you know that they can help your search engine rankings in a big way? Every picture, video, and ad you post has the potential to bring more people to your website, make you more known as an expert in your field, and make you a more trusted person in your community.
To use the built-in digital marketing tools that these social media companies offer businesses successfully, you need to position your company well.
Make and/or update the social media pages for your dental practise
Many dental practises already have basic accounts set up on sites like Instagram and LinkedIn, but they are too busy running their clinics to keep up with these profiles. If you don’t keep these listings up-to-date or don’t even make them, your online profile will suffer. Patients could find these old pages and try to call an old office number or send an email to an old address.
You should check your business pages on social media at least once every few months to make sure the information you’ve shared is correct. Also, make sure that each section is full and that any descriptions use SEO-friendly language to help search crawlers index your material faster.
Use pictures as a top priority
Social media is a way to talk to people that is very visual. In dentists, you help your patients imagine what they will look like after their treatment. For example, you probably have pictures of your teeth before and after using whitening products to show how well they work.
The same idea should be used when you post about your dentist office’s services on social media. For example, let’s say you want to start a new dental marketing strategy based on retainers that don’t require a lot of work. In that case, you should use a lot of bright smiles with straight teeth, pictures of the results, and customer reviews.
Show what goes on behind the scenes at your dental office.
Sometimes, your relationship with your doctor can feel cold and too official. Sharing what goes on in your dental office “behind the scenes” (BTS) can show how hard your team works to give your customers the best care. Also, it shows how hard you and your team work at what you do.
Whether you post pictures or videos, use Behind-the-Scenes (BTS) posts to show fun moments that make your brand and team more approachable. Use this media to show people how your office is set up so that when they come for their first visit, they already feel at home.
Spread good things about dental care.
Anxiety about the dentist is nothing new, and your team probably has ways to help patients feel better when they sit down for their exams. When you write about how important it is to floss or stop gum disease, it’s important to talk about what happens if you don’t. But more information about pain, mouth problems, and treatments that could be expensive can make a situation that is already scary and stressful even worse.
You want people to make visits and not put off care because they are afraid. So, always talk about important issues in a way that gives people hope. Position your brand as the answer that people can count on to help them deal with these problems and get their smiles back.
People’s ideas about dental offices are directly affected by social media.
Your social media presence shows the mission and personality of your brand. But you should keep in mind that everything you post online is pretty much there forever, even if you delete it. So, before you let your team post selfies or share quotes of the day, make sure you have a clear policy about what can and can’t go on practise accounts.
You should also use the privacy settings to keep your ideas even more separate from your dental practise. Facebook has several choices for viewing groups, such as:
1 Public
2 Only Friends
3 Friends Except
4 I Only
5 Friends in Particular
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Join and make groups to reach your market audience.
One thing that makes platforms like Facebook and LinkedIn stand out is that they have group features that let you build a mini-community around any topic you want. Dentists often join groups of other people who are also interested in dentistry.
For example, if your dentist office is in a certain suburb of Chicago, there are already several dental groups for that area that you can join. If your business is mostly about cosmetic dentistry, you can start a Facebook group to tell and teach people about your goods. This helps you get high-quality leads in your area because you can put the area you serve in the name of your group.
* The Slidell Orthodontic Group
* Cincinnati Dentistry for Children
* Covington/Newport/Ft. Thomas Health News About Teeth
To keep this function working well, you do need to put in some effort. If you’re too busy to run your own groups, you should join some that are already going. Even though many of your rivals may be there, don’t be afraid to add your advice to relevant conversations and raise awareness about your dental practise.
Thank the people who work on your teeth.
Your dental team gives your practise a face, so it’s a great idea to share candid moments and professional praise of their hard work on your social media pages. This also makes your brand more approachable and takes away some of the unknowns that make new customers nervous when they first come to your office.
Even though it’s important to get permission from your employees before sharing their pictures, it might not be a good idea to tag them on their profiles. They might like things that other people don’t or might find offensive because of their own views. So, always make sure it’s okay before tagging them in online company pictures.
Stand out by putting special services front and centre.
When people hear you’re a dentist, do they automatically think you only clean and fix teeth? Specializations are an important part of growing your practise because they help you reach a wider audience and give your customers more faith in your skills as a dentist. You should do this with all of your staff, since this news will back up your claims that you care about mouth health.
Posts on social media about a new treatment you’re offering and the training you had to get to legally offer it can get more people interested in your business pages.
Social media marketing is a smart way to get products out there.
The way people in the dental field use humour and talk to each other is something that sets it apart from other fields. Digital marketing of your newest goods can be done in a creative way on social media. Make sure your advertising posts are fun and don’t sound like sales pitches. The best ways to tell people about your oral health goods are through education, entertainment, and information.
Post a picture of your family in which everyone, including the dog, has a bright smile. Add puns to the sales copy you usually use to talk about the new whitening choices you now have. Digital marketing gives you a lot of room to be creative.
Make connections with both new and old people.
To get recognised on popular sites like Instagram, you need more than just a digital marketing plan. In fact, more than a billion people visit this site every day, so it can be hard to be seen on it. So, what can get people to follow these sites right away? Bring in the people you know from other social media sites.
For example, Facebook owns Instagram, and you can link your friends from other profiles to both Instagram and Facebook. This is helpful if you want to invite a lot of people to like your new ad, follow your dental business, and get updates about your most recent posts. You might be shocked by how many people you already know on these platforms would be interested in learning more about your clinic or sharing your content with a wider audience.
Use popular culture trends to get people’s attention.
Can you think back to 2014 and the Ice Bucket Challenge? It was everywhere on social media. Pop culture trends are often shared millions of times around the world on sites like Facebook and Twitter. People took part in the ice bucket challenge in a huge way. Everybody was taking part. Teachers, police officers, celebrities, and even dentists drank cold water from a bucket to raise knowledge about Lou Gehrig’s disease. (also known as ALS).
Be consistent with how often you post.
Social media sites like Facebook, Twitter, Instagram, and other similar online groups offer online marketing tools for business accounts that let you see how well your content is doing. For example, if you regularly post tips, advice, information about products, and cat videos, the number of people who watch your videos will go up. On the other hand, it will be hard for dentist offices that only post a few times a month and don’t do so on a regular basis to build a following.
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Don’t Bombard Your Audience
Consistency in tone and how often you post is very important. Also important is not sharing too much information. If you have a personal Facebook account, you probably have at least one friend who writes almost every hour. This fills up your phone’s notifications screen and makes it ping you all the time. What a pain, right?
When sharing on their pages, dental practises that interact with the public on social media should remember that “it’s not about quantity but quality.” You don’t want to give your audience too much to talk about in a short amount of time, like a lot of hot dental themes. Try to post no more than once a day, or no more than a few times a week.
Marketing on social media is great for schools.
Instagram and Twitter are more than just places to post pictures of cute cats and words that make you feel good. People’s newsfeeds often have educational articles and posts, so don’t be afraid to share a piece of a study you just read about gum disease. Consider putting a link to a blog you wrote recently in your post and starting it with a question, like “How do you know if your gums are healthy?”
As a dentist, you want your patients to have great oral health because our teeth and gums have a direct effect on our overall health. Sharing this information in a way that is easy to understand and gives your people useful information shows that you care about them.
