The most important SEO factor in the world is domain authority (DA). This indicator was created by MOZ to measure the authority, reliability, and quality of a website.
These values are divided into an interval of 1 to 100. The first value is taken as the lowest domain authority score and the last as the highest. A professional Digital Specialist can help you to increase the DA of your website with white hat SEO methods.
Domain Authority versus Page Authority. Which is more important?
Page Authority is another measure that determines the authority, credibility, and quality of pages on a website. Because they are similar, this concept is often misunderstood with the previous one. However, they are not indicators that measure the same thing.
The principal difference between domain authority and is that measures the authority for the whole website. page authority refers only to one page regardless of its domain.
What factors influence domain authority?
An important factor in an SEO strategy is the authority domain. A higher authority domain means that the website has more relevance, which leads to a better ranking in search engines.
It is therefore important to understand how causes can affect the authority of a domain. This will impact the positioning around it.
The following are the main factors that influence this metric, and I won't go any further:
- The number of domains linking to the internet and their quality. It is important to highlight the type of domain that links to our site from your site. We also need to consider whether they have similar topics to ours if they are trustworthy websites and their spam rate.
- Many backlinks point directly to the website. As with the previous point, it is important to investigate the source of these backlinks. We must analyze if they have a positive effect on our authority and if they are quality.
- Interlinking or internal link . Every page on the website has its authority. Therefore, it is crucial to transmitting authority using an interlinking structure.
These are all factors that can affect the authority and credibility of a website. The site's traffic, loading times, and user experience (UX) are all factors that can influence the authority of a website.
SEO tips to increase authority for your website
Many SEO strategies can be used to increase the authority of websites or DA. However, Klawter offers some suggestions and tips to help you get to the top of the search results (SERP). This metric has seen a rise in popularity.
To get high-quality backlinks, create a link-building plan
We have seen that domain authority is an indicator based on the number of external reference domains or links. Therefore, obtaining these links through a well-defined strategy, coming from quality domains, and having positive effects on the positioning will be beneficial.
Share valuable content on social media networks and create it.
Quality content will differentiate you from your competitors, and increase brand value. The same strategy can be used on these platforms to help spread the content, generate natural links, get more visitors, and increase the authority of this web.
In the content of your website, create internal links
It is important to link content to other articles on the internet whenever possible. It would be a good idea to link articles related to the same topic to your blog. This will show Google that you are linking the content and that thematic consistency has been maintained.
They also offer a great user experience which, as we have mentioned, Google rewards for greater authority.
