Ghostwriting is a long journey. It takes you through various stages. And each stage plays its role in making the book a bestseller.
In general, all stages are important to make the book successful. But some factors in book writing have a greater impact. And promotion is one of those factors.
Promotion is the stage that decides the fate of your book. And it's the stage that helps you earn a return for working hard for years.
Promoting your upcoming book in Australia can be a challenging task. But with a proper plan, you can reach your target audience and increase your chances of success.
So if you are planning to promote your upcoming book in Australia, you have come to the right place. Follow this post for steps for promoting your book in Australia.
Steps for Promoting Your Upcoming Book in Australia in 2023
Promotion is a vital stage in book writing. It allows you to reach your ideal audience and increase your fan base.
Suppose you have written a great book that can become a bestseller in the market. But is it possible without promoting your book? How would the audience come to know about your work when you don't promote your book?
So promotion is indeed a vital stage in book writing.
Here are the steps for promoting your upcoming book in Australia.
1. Create Your Author Platform
So the first step in promoting your book is to create an online presence. And in this step, you build an author platform to be among your audience.
The purpose of creating an author platform is to reach and connect with readers. And to establish a loyal following. An author platform also increases your chances of success.
You can use a personal website or blog for your author platform. Similarly, you can use social media platforms such as Twitter or Facebook in this regard. Also, you can create accounts on Goodreads and amazon to create awareness among your audience.
Thus, before you promote your book, create an author platform for online presence.
2. Use Your Social Network
You can disagree on various things in today's world. But there is one thing that you should admire about this era. And that is the social connection among people.
Today, we are connected with each other in many ways. And the benefit of this connection is people can pass on the information in no time.
So you can use this network for your benefit. You can reach out to your social network to spread the word about your book. And this network can include your family, friends, colleagues, and social media friends.
And this is one of the promotional tactics that won't cost you money. But it can produce positive results for you.
So take as much advantage of this tactic as you can.
3. Attend Book Fairs and Events
Reaching out to the right audience is essential for brands. And the same goes for book promotion. You have to reach the right audience to boost book sales. And one of the ways is to attend book fair events.
It provides you with a great opportunity to meet new readers. Also, you can connect with other authors. So this way, you can create awareness about your upcoming among many new people.
So don't miss any book fair events, and attend all the events within your reach.
4. Get Reviews for Your Book
As a book reader, what factors will you consider before buying any book? There are two best ways to decide; ask a friend for a recommendation or check out reviews.
Reviews are a great promotional tactic for your book. It can attract a wider audience and boost sales.
Research shows that readers don't go for a book that has a poor rating. Anything below 3.5 is considered a poor rating. And books that have more than a 3.8 rating sell more copies. So reviews and ratings matter a lot for book promotion.
Get as many reviews as you can. Ask fellow authors to give reviews and ratings to your book. You can also ask your social network for valuable reviews. You can collaborate with bloggers or social influencers to review your book.
5. Plan a Book Launch Event
Hosting a book launch event is one of the most effective promotional tactics. And it is one of the most followed strategies.
A book launch event enables you to create awareness among a wider audience regarding your book. And it helps you boost your book sales.
In this event, you invite people to celebrate the arrival of your upcoming book. You sign books for the audience. Moreover, you read a small portion of your book. And you can also make a speech about your book-writing journey.
You can host a private or public book launch event considering your budget.
So when you decide to promote your upcoming book, put this strategy on your priority list.
6. Use Social Media Platforms
Social media is a powerful marketing tool. And many brands use this tool for their promotion.
Today, more than 4 billion users have access to social media. It means you have a golden opportunity to engage a wider audience and increase your customer base.
You can approach readers in your capacity. Or you can run targeted ads on various social media platforms to reach the right audience. But for targeted ads, you must know which platform the majority of your audience uses.
Social media platforms such as Facebook, Twitter, and Instagram can be the best options to promote your upcoming book.
7. Email Marketing
Email marketing is one of the most effective promotional strategies. It's a marketing tactic that doesn't cost you much. But it can produce a better result compared to other marketing tools.
So use this promotional tool to promote your upcoming book in Australia. Send your targeted audience promotional emails. This way, you can remind them about the arrival of your book.
Final Notes
So these are some of the ways of promoting your upcoming book in Australia. Book promotion is a time-taking step. But it is one of the essential stages in book writing. It's the stage that decides the fate of your book.
Thus, pay specific attention to this stage to boost your book sales.
