According to a survey by Technomic, 35% of consumers are more likely to visit a restaurant using digital menu boards while 21% of consumers are willing to pay more for food items displayed via digital menu boards.
According to Grand View Research, the global digital signage market size was estimated at USD 24.86 billion in 2022 and is further expected to grow at a compound annual growth rate (CAGR) of 8.0% from 2023 to 2030.
Digital communication is effective, and way better than any other mode used to transmit or connect with your audience. Digital Signage have increased the brand’s effectiveness by 47.7%. Digital signage are a perfect way to do so and the best part is they are very easy to use and cost effective compared to print media.
If used the right way, digital signage have a great potential to transform your communication game and indirectly help you create a strong brand standing amongst your customers as well as potential stakeholders and other parties involved with your business.
They are versatile, which is why they are very efficient, and result-driven to communicate with your audience in various settings like retail stores, dining spaces, airports, cinema halls, healthcare facilities, corporates and much more.
Any industry that is looking to ease out their communication channels can go on to use digital signage to establish an effective connecting channel.
Here are the reasons how digital signage benefit your business:
They are attention-grabbing
Static or printed form of content seems boring compared to dynamic and engaging digital signage. You have the flexibility to display any kind of content in the form of images or videos on them.
The traditional signs are also very limited to work with. Digital signage on are other hand offer you much more ease and options to work with.
They are economical compared to static displays
Digital menu boards help you save time and money in a lot of ways. You are saved from the recurring printing costs that you are to make. You can save on the designer cost to create the designs and also not wait for the new prints to arrive.
With digital menu board software, you can instantly make updates to the menu and publish them.
They are flexible and adaptable to different industries
The best part about digital signage is that they are not limited to just one thing.
They can be used in any way possible be it as digital menu boards, at education centers to highlight your syllabus, and courses, and much more, at corporate centers to keep your employees stay connected, at healthcare centers to keep patients and doctors connected and much more.
Any business that is looking to communicate with their audience or stakeholders can use digital signage to level up their game.
They can be managed remotely
You can be anywhere and still managing your content via remotely placed screens. The best part is that the process for this is also quick and easy to manage. If you have your business at multiple locations, everything can be managed from a central location.
That’s the kind of ease and power digital signage offers. You don’t need to rely on anyone to manage anything for you. Pretty much anything can be managed from a cloud-based solution from anywhere. Within a few months of you starting to use the system, you will notice the difference and how they make communication more impactful.
