It is essential to implement customer relationship management (CRM) software to enhance customer service management, which has evolved into a standard component of modern-day business software architecture. The development of CRM technology allows businesses to improve their customer experiences, boost their sales efforts, and establish healthy customer connections to reap long-term rewards. At the same time, it enables you to improve the effectiveness of your marketing initiatives and provide clients with online experiences that are uniquely tailored to them. Despite this, picking the appropriate software platform for CRM application development is necessary if one wishes to derive the greatest possible benefits from CRM.

Various CRM software is available in the market; every platform has certain specifications and features. Zoho and Odoo are two of the most popular software platforms that provide comprehensive assistance for developing custom CRM applications.

If you are looking for CRM platforms, read this guide.

Zoho CRM

Zoho One is a powerful, all-in-one software suite that gives businesses everything they need to manage their customers, operations, and data. It includes two dedicated tools for customer relationship management (CRM):

  1. Zoho One 
  2. Zoho CRM Plus

With Zoho One, businesses can track every interaction they have with their customers, from initial contact to post-sale follow-up. They can also manage their sales pipeline and automate key marketing and customer support processes. And because it's all integrated into one platform, businesses can get a complete picture of their customers and make data-driven decisions to improve their relationships.

Zoho CRM Plus is a more comprehensive CRM tool with features like lead capture, contact management, deal tracking, and pipeline management. It also has a robust set of features for sales teams, including commission tracking, quote management, and an interactive sales dashboard. With Zoho CRM Plus, businesses can get a 360-degree view of their customers and close more deals.

Features of Zoho CRM:

  • Efficient cooperation achieved through communication between teams
  • Access to tools for gathering corporate intelligence
  • Omnichannel engagement attained through the use of numerous online and mobile platforms
  • Enhanced tools for administrative control and project management
  • big data analytics and Predictive analytics
  • effective and modern tools for appointment scheduling
  • Real-time messaging tools for seamless communications

Odoo CRM

Odoo CRM is a powerful, open-source customer relationship management software that enables businesses to track and manage their sales pipeline more effectively. By integrating all customer-related data into one system, businesses can get a 360-degree view of their customers and make more informed decisions about sales and marketing strategies. Odoo CRM also offers a wide range of features to help businesses automate their sales and marketing processes, including lead capture, contact management, opportunity tracking, quotes and invoicing, and reporting.

Features of Odoo CRM

  • Set up automated email campaigns that send messages to leads based on the leads' segment and previous actions.
  • Odoo's column matching tool makes it simple to import prospect files.
  • Define your rules for allocating leads to the appropriate sales teams or individuals according to quotas and other criteria.
  • You may talk to site visitors and turn them into leads by turning on Odoo Live Chat. The guidelines should be defined for the most important countries or websites.
  • Odoo's five CTAs and split testing feature might help you improve your lead generation.

Odoo CRM

Zoho CRM

Leads Scoring

yes

no

Deduplication

yes

yes

Sales Quotas

yes

no

Leads Management

yes

yes

Emails Integration

yes

yes

Contact Forms

yes

yes

Website Call-To-Action

yes

no

Mass Import

yes

yes

Opportunities Management

yes

yes

Automated Next Actions

yes

no

In-Pipeline Management 

yes

no

Log Calls

yes

yes

Expected Closing Dates pipeline

yes

no

You can see that odoo CRM has more functions as compared to Zoho CRM.

Who can use these two CRM?

These are software used for customer relationship management. Only experts can operate CRMs. If you don’t know how to use CRMs, don’t worry; you can hire a consultant, and he/she can manage your business. Furthermore, Zoho consultants are more affordable than Odoo consultants; fees also vary, accounting to your business size and complexity.

Conclusion:

If your business is large, Odoo CRM is the best option because it has more functionality than Zoho. If you don’t know how to use CRM platforms, you can contact with consultants.