Why is it relevant to do content marketing? In a world where immediacy is sought and wanting everything for yesterday, many value something other than this type of strategy since they want quick results. So is content marketing worth it?

The answer is a resounding yes, and I show so much confidence in the content marketing technique because it is the strategy I carry out in my business and makes it possible for me to make a living from what I like. For this reason, I have 11 reasons prepared for you to see the importance of applying content marketing to your company.

What is the importance of content marketing

Meeting the market's needs through digital marketing is an action that you must take into account for your company and doing it in the most natural way possible will increase trust, credibility and brand authority. You can achieve these 11 points with the content marketing strategy.

1. Educate and educate potential clients

When you create a website for your company, creating content tailored to meet the needs and concerns of your ideal customer will make them better understand what features or functions they are looking for. In this way, by solving their doubts and seeing that you offer what they are looking for, the chances of conversion of that reader increase.

There are types of content adapted depending on the level of awareness that the user has. In the same way, the content must also be accommodated according to the type of search that the potential client does: Whether, for example, informative or transactional.

2. Increase visits to your website

Creating valuable content aimed at your target audience will make the traffic that reaches your website quality since you will be creating content for the people you want to impact. In order to achieve this, the main thing is to know how to curate content and have some SEO knowledge so that the result is positive. Thanks to the blog section, with a good strategy, you have a better chance of appearing in the search engine results.

3. Promote other marketing media

Content curation helps you to generate content for your digital media and adapt it to the characteristics of each one. For example, this same item can be used to:

  • Share it on social networks.
  • Create a YouTube video.
  • Make a Twitter thread mentioning these advantages.
  • Make an Instagram post.
  • Send an email to subscribers mentioning the points.
  • Produce a short TikTok.

4. Improve SEO positioning

Web positioning is key to appearing in search results in search engines and making you visible in the eyes of the user. Working your blog strategically will allow you to improve the visits to your website and thus be able to attract quality traffic so that you can then take the necessary actions to attract those visits to potential buyers. With the right SEO tools, you can also improve your web position.

5. Help in the purchase process of your client

Surely more than once you searched on Google: "Which is the best...", "What functions does it have to have...", "main characteristics of..." With these searches, the user is showing interest in a product or service. Therefore, if you work on this type of article, the reader if he enters your blog and you help him answer that question, will have a chance that he will see what What do you offer and if it meets their requirements?

6. Long-term scalable strategy

Working on content marketing constantly, creating evergreen content and updating the content created will help your content rank better or appear with new keywords.

7. Generate qualified leads

When dealing with issues related to your sector or what you offer, people who are looking for that content on the Internet already show an interest or a need, so the traffic you bring to your website will be qualified users. In this way, you have to have a strategy prepared so that these visits pass to your database either:

  • Offer free content.
  • Invite them to your newsletter.
  • Make a call to action on your landing page.
  • Offer a webinar related to the topic of the article.

As you can see, content marketing offers you a wide range of possibilities when it comes to getting in contact with your ideal buyer person or client.

8. Increase the authority of your brand

It doesn't matter how much you know or how good you are if you don't show it to others. With content curation, you have the possibility to show your knowledge and make your audience or potential clients see that you are an expert on the subject. In this way, you generate trust, a very important quality on the client's part when choosing you.

9. Differentiates you from your competitors

Working on content curation, you will differentiate yourself from other competitors, either because:

  • They do not have a blog and do not demonstrate their knowledge of it.
  • They have a blog, but it has been abandoned.
  • They work on the blog but without a content strategy.
  • They take care of the blog and are positioned, but your way of expressing yourself and communicating is unique, so if you both have content in common, your explanation can resolve the customer's doubt and choose you.

10.  Encourage communication with your audience

There is nothing more human and close in the digital world than someone leaving you their doubts or impressions about the content you have created for them. Whether they leave you a comment, share it on social networks, or leave you an opinion. They are indicative that you should take into account to see what type of content works best.

Doubts or questions will also help you to improve your products or services since you will have concerns that your potential client wants to resolve.

11.  Long-term digital marketing strategy

Working on the content of your web page will allow you, in the long term, to have thousands of visits that, in a paid way, it may be more expensive to do economically. This type of strategy is not short-term, but if you work with the right content, as you have seen, the advantages they offer you are enormous.

Conclusion

Finally, I want you to have a list of the reasons why it is important to work on content marketing for your company. You can go ahead to make the content marketing strategies for your business.