Marketing plays a key role in the success of almost every business out there, including your wedding-related business. But, to market your wedding business effectively, you will need the right set of marketing tools and software.
And while there are hundreds of marketing tools out there, the majority of them are paid. As such, they are out of reach for wedding businesses with limited marketing budgets. Fortunately, there are also a couple of free marketing tools out there, which can be equally effective in marketing and growing your wedding-related business.
In this post, we will share some of the best free marketing tools, which can help to take your wedding business to the next level.
Social media offers one of the most cost-effective ways of engaging existing clients as well as attracting new ones. But, to succeed with social media, you need to be posting frequently and consistently – which can be extremely time-consuming and laborious.
Buffer was specifically designed to solve this problem. With this social media marketing tool, you will be able to schedule social media posts for the different platforms you are using, all from a single dashboard.
You just need to select the content you want to share, choose the social channels where the content will be published and then schedule it. Buffer will take it from there and post your content across the selected platforms, on the specified date and time.
Buffer also comes with an analytics feature, which you can use to monitor the performance of your social media posts. You can then use those insights to adjust your campaigns accordingly.
This online marketing tool has a free plan, which allows you to connect up to three social media platforms and schedule up to ten posts per platform. Buffer’s free plan should be more than enough for wedding businesses looking to enhance their social media presence and land more customers.
Studies have consistently shown that visual content performs better on social media, compared to plain text. For instance, social media posts with relevant and high-quality visual content will generate 94% more views, compared to textual posts.
Also, social media posts with images and photos generate higher engagement and more shares, which translates to a bigger reach for your wedding business and more potential customers. A great source for wedding Canva templates is ContentBASE, for example.
And when it comes to creating stunning visual content for your social media channels, then you will struggle to find a better tool than Canva. Canva is a cloud-based, easy-to-use tool, which allows you to create amazing visuals with ease. And, you don’t need graphic design experience or skills to use it.
Canva has a vast array of ready-to-use, pre-designed templates, which will significantly speed up and simplify your design process. You just need to sign in on the platform, choose a specific Canva template, and customize it according to your preferences.
While email marketing may be considered an old-school method, it remains one of the most effective ways of marketing a business. Studies show that it can deliver a significantly higher return on investment, compared to most of the other marketing channels.
However, the majority of email marketing tools and platforms out there come with a steep learning curve while some are expensive. And, this is where MailChimp comes in.
It’s one of the most user-friendly email marketing tools out there. It comes with numerous email marketing templates to help you get started. Also, MailChimp has an intuitive email builder, making it easy and fast to create and launch email marketing campaigns.
It also comes with analytics, giving you insights into metrics like open rates, clicks, and overall performance. With such insights, you should be able to optimize your email marketing campaigns continually.
Surveys provide a great means of engaging customers, collecting consumer information, uncovering trends in the wedding industry and getting valuable insights about your business.
And, SurveyMonkey is one of the best tools for this type of work. Besides being free, SurveyMonkey is also incredibly easy to use. With this tool, you will be able to design, create and launch your own business surveys in just a few minutes. You can then use the information that you gather from such surveys to enhance your marketing campaigns.
Google Analytics is a highly powerful tool, which will help you to better understand the performance of your wedding business website. With Analytics, you will be able to see how many active users are on the site at a time, the countries and cities they are visiting from, the devices they are using, as well as their interests.
This digital marketing tool will also help you to track metrics like your top-performing articles and pages, the days and times when your site receives the highest number of visitors and how people find your site or blog. From these insights, you will be able to make better decisions regarding your marketing campaigns.
Whether you are looking to enhance your social media presence, create stunning visuals, analyze the performance of your website or better manage your email campaigns, there’s a tool out there to meet your needs. And as you can see, you don’t have to break your marketing budget or even spend a dime.