There is an art to telling your brand story. It has to be done mindfully, effectively, and with the ability to evoke real emotion.
If you want to tell your brand story but you are not sure how, then you have come to the right place.
Discover five tried-and-tested techniques that will guarantee to showcase your business in the best possible light and tell your brand story in a compelling and engaging way.
1. Know your voice
If you want to effectively tell your brand story, you need to know your brand voice.
Think about what it is that you want to offer the world and how you plan to achieve it. What do you stand for as a business? How do you want to be seen?
All of this is crucial to the art of brand storytelling and can help you share your story in the most compelling way.
2. Develop a mission statement
If you don't yet have a company mission statement, now is the time to make one. Designed to showcase your brand values as well as your goals for the future, your mission statement is instrumental in telling your brand story.
To write an effective mission statement, sit down and think about how you want your customers to see you. Think about how you want to make them feel and how you can solve their problems.
3. Find your narrative
There are several methods you can choose to tell your brand story, and there is no right or wrong way to do this. Some brands prefer to tell one singular story, whereas others like to share multiple stories to connect with their customers.
It is important that you take the time to find your narrative so that you engage with your target audience in the most effective way. There are also lots of different ways you can share your story, such as with a series of videos or through written content.
4. Keep it simple
Many brands make the mistake of overcomplicating their brand stories when really it is much better to keep things simple.
Ideally, you want your brand story to act as a channel of continuation rather than something that is finite so that you can continue to share your progress with your customers.
Don't feel that you have to use fancy graphics and shocking words to get your point across. However, remember that every choice you make as a business affects how you are perceived by your customers. For example, if you look into the psychology of branded packaging, you will see just how much of an impact your choice of packaging has on your customers and how they see your brand.
5. Convey emotion
To ensure that you connect with the target audience and leave a lasting impression, you need to ensure your brand story conveys sufficient emotion.
Often easier said than done, it can be a good idea to think about some of the obstacles you have had to overcome to launch your business. Although you may not want to be vulnerable in front of your customers, you may be surprised at how effective this tactic can be.