It's a well-known fact that the fashion industry is one of the biggest polluters, if not the biggest polluter in the world.

Sustainability is something that can set you apart as a fashion brand. With so many consumers becoming eco-conscious, fashion brands will benefit if they decide to become more sustainable.

By adopting sustainable practices as a fashion brand, you will be reducing your carbon footprint but also you'll be setting yourself apart from other fashion brands and thus, appealing to a wider customer base.

Let's see what you can do to make your fashion brand more sustainable.

Use sustainable materials

One of the best strategies to make your brand more sustainable is by using sustainable, organic, or recycled materials. These types of materials include organic cotton, bamboo, linen, and recycled polyester, to name a few.

All these materials are better for the environment. For example, organic cotton is grown without harmful chemicals, unlike cotton which takes a lot of fertilizers and pesticides to be grown.

Collaborate with like-minded people

A great way to adopt sustainable practices is by partnering up with like-minded people and brands. This will help you promote initiatives and grow your customer base. 

Similarly, you should collaborate with sustainable suppliers. So, look for and research sustainable wholesale clothing in Australia, Asia, Europe, and other parts of the world.

By collaborating with like-minded people, you are creating a sustainable fashion ecosystem that will ultimately help the industry make a change.

Reduce waste

You can easily reduce waste by producing only what you need. Many brands tend to produce a lot more than what they can sell. In turn, they create waste that ends up in landfills. 

If you downsize the amount of clothing you produce to the amount that you can sell, you will be making a step towards becoming a more sustainable brand. 

Reduce water usage

If you're producing your own clothing, you know how much water you need to use every day, month, and year. The fashion industry is one of the greatest contributors to water pollution and since water is a limited resource, this is very bad. 

However, there are ways to reduce water usage during the production processes. For example, you can use different water-saving techniques or you can invest in water-efficient fabrics. All in all, reducing water usage in the production of your clothing pieces will bring you one step closer to being a sustainable brand.

Reduce carbon emissions from transport

It's not uncommon for fashion brands to ship clothes more than once after production. And as you know, transport creates a lot of carbon emissions that pollute our environment. 

To avoid creating so many carbon missions, you can ship the clothing directly to customers. This means that you need to have products made and stored in the same place and then just ship them out to the customers. No need for bulk warehousing, which not only costs a lot but creates another unnecessary obstacle to your brand becoming more eco-friendly.

Support ethical labor practices

In addition to collaborating with other sustainable brands and suppliers, you should also ensure that your supply chain is managed sustainably. But that's not all. 

You also need to make sure that your workers are treated right and that they are paid a fair living wage. Not only is this the right way to treat your workers but it will improve your brand's reputation.

Support and participate in sustainable initiatives

Another great way to become a more sustainable brand is by participating in and supporting sustainable initiatives in your community. 

Your fashion brand can support environmental causes or partner up with local organizations that support sustainability. 

All this will help you make a greater impact far beyond your operations.

Educate your customers

A good way to build trust and credibility for your brand is by being transparent. And what better way to do this than by educating your customers about the sustainability of your products? Help them understand which sustainable practices and materials you use in all the stages of production.

Bottom line

These and many other strategies can help you make your fashion brand more sustainable. By adopting some, if not all of these practices, you will reduce the carbon footprint, and you will stand out from the rest of your competitors.

Not to mention that you will appeal to a much larger customer base. So, don't wait any longer, turn your fashion brand into a sustainable fashion