Selling products and services online can be a challenging task, especially for students. With limited resources and a smaller audience, it can be difficult to create a successful online presence. Yet, there are a variety of low-engagement ideas that can help increase your brand awareness and sales without requiring a significant investment of time or money. 

In this article, we will explore seven marketing strategies that can help you sell your products and services online as a student. From hosting giveaways to partnering with student organizations, these ideas are sure to help you build a loyal customer base and increase your online presence. Continue reading to find out more!

Top 7 student-friendly marketing ideas for selling your products and services online

1. Provide value to customers through content

Whether to create explainers, give advice, or simply recommend services or products, you can provide value to customers through content. This way, you can position your brand as a helpful resource. Also, establishing a long-term relationship with your customers. To create engaging and informative blog posts and social media content, you should find people’s pain points. 

For example, if you're marketing your products or services to students, it's best to focus on topics that match their needs and interests. Or, you can find a brand that fits your offering and target audience that is ready to cross-promote. Since many students think, ‘It would be great if someone could find a law essay writer from essayhub, you can recommend an essay writing service to them. In return, request that they promote your business on their platforms.

2. Collaborate with influencers and bloggers

Another low-engagement way to promote your brand is to collaborate with influencers or bloggers who have a strong following among students or other demographics. You can pay influencers or bloggers and hand over all the creativity and production to them. Typically, they have their own content creation style and can do the job best without your input. This idea can help increase your brand awareness and credibility among your target audience. 

To find influencers or bloggers relative to your target audience, you can use social media platforms or influencer search tools like Aspire or Moonio. They can help identify potential influencers and bloggers based on their niche, engagement rate, and audience demographics. Additionally, you can do fake followers checks.

3. Offer exclusive discounts

Whether you’re an essay writer from whom students can order an essay or an entrepreneur selling physical products, you can offer exclusive discounts and promotions to clients. All to build a loyal customer base and encourage repeat purchases. From the best essay writing services to the top online retailers, all businesses use this strategy to attract new customers and increase customer loyalty. To make this strategy work effectively for your business, offer unique discounts to customers who sign up for your email list or follow you on social media.

4. Jump on trending topics

Since social media is driven by trends, you need to make use of them. The best way to discover trends is by following popular accounts on Twitter and TikTok. These platforms are full of trendsetters. Also, you can create content in line with annual events and holidays. Yet, be sure to uncover trending topics taking into consideration your audience and tone of voice.

Thus, when you have a student-oriented brand, using less formal language and jokes in your posts can be beneficial. Conversely, if you have a mature and business-oriented audience, you should use formal language and a professional tone in your social media content. 

5. Host giveaways

Host a giveaway on social media platforms to generate buzz around your products or services. Encourage people to like, share, and tag their friends for a chance to win. This idea doesn't involve your active participation. It can also be a cost-effective way to increase brand awareness and engagement. Plus, it can help you reach new audiences and drive more sales in the long run. 

So, if you're looking for a simple yet effective marketing strategy, hosting a giveaway on social media could be a great option to consider.

6. Create fun and interactive social media campaigns

Another low-involvement idea is creating fun and interactive social media campaigns. These can include photo contests or challenges that encourage customers to engage with your brand. Such campaigns only need you to check the client’s creative works and choose a winner. Making it a low-effort but effective way to increase brand engagement.

7. Partner with various organizations

If you have a student-oriented business, partner with student organizations or clubs. All to offer special promotions or discounts to their members. This can help increase brand awareness and loyalty among the student community. In addition, you will establish a positive relationship with these organizations.

For example, a company could partner with a university's photography club to host a photo contest on social media. The winner can receive a prize and their photo will be posted on the company's website or social media pages. This not only engages customers with the brand but also taps into the creativity of the target audience. As a result, you can create a positive association between the brand and your customer base.

Bottom line

As a student, you have a unique opportunity to tap into the power of social media and other online platforms to promote your products and services. By implementing these low-engagement ideas, you can increase your brand awareness, build customer loyalty, and ultimately grow your business. Remember to stay creative, authentic, and consistent in your approach, and you will see the results in no time. Good luck!