Being a rivalry for years now, Facebook Ads and Google Ads always stand competitive in any aspect that they both do.
For Marketers, Facebook and PPC marketing are the only destinations to access the extensive database of their targets. And to reach that audience, small businesses choose Facebook ads. Most marketers use both of these ads to get more leads and customers for their brand without knowing how much the Google Ads are contributing to their promotion and how much the Facebook Ads are contributing to their promotion.
This unaware usage of both ads often misleads people who are new to marketing with the misconception that both ads are a must for any business and they are using it without knowing the exact difference between them and how much it contributes to their brand promotion.
Hence, with an intention to educate new marketers, this blog is going to dive into explaining the clear differences between Google Ads and Facebook ads, the strengths of advertising on Google and Facebook, how a business Should choose one for them, and everything. Let us start exploring that.
The Major difference between Google Ads and Facebook Ads
First, it is important for the marketer to know what sets Google Ads and Facebook ads apart. So let me give you a clear difference between them in the below section.
Google Ads Are Paid Search
Google Ads, previously known as Google Ad words is a PPC advertising platform. Due to the wide usage of Google ads in the marketing industry, it has become a synonym for the paid search term.
Being a house of millions of searches, Google allows marketers to list their websites on the search results as an ad for specific domain-related keywords. So when a user types this keyword, the website link will be displayed on the top for the user to click in and see the content.
Google does an auction for every keyword and the marketer who bid high wins the chance to display his/her website links at the top of the search. So whenever a user clicks on the website link, the marketer has to pay google which concludes the concept of pay-per-click
PPC can be a cost-effective way to drive traffic and increase brand visibility. Here are five ways to get your brand noticed with PPC marketing.
Facebook Ads are Paid Social
Facebook is a house to a million active users daily scrolling through the feed for engaging content. So it has become a lucrative house for digital marketers to post their ads and extend their reach. The practice of using Facebook for such social media ads is called paid social.
Many would think that these ads are similar in displaying ads to the customers by charging money in different methods. But when you give a closer look you can find a major difference. Google is a paid search that finds new customers to the brand via keyword search whereas Facebook is a paid social that helps customers to find a product or business by directing them to pages they like, love, and interested.
Thus far the difference between Facebook Ads and Google Ads is explored. Next let us take a look at the pros of them.
Pros of Google ads
Being a field for more than 3.5 billion daily queries, Google Ads offers a potential Ad space for the marketers with unbelievable strengths.
- Extensive audience library
The main advantage of using Google Ads as an advertising space is its immense audience and extensive reach. Google executes more than 40,000 search queries every second which counts for 1.2 trillion searches every year. With this stat, it is evident that no other platform can offer such an enlarged audience as Google. Also, Google uses AI and Machine learning in its tech stack which will eventually increase the search volume to give marketers more access to potential audiences. Hence, the Google search combined with Google Adwords makes it a viable addition for businesses in their digital marketing.
2. Leveled Playground
Many have a misconception that the large budget wins the keyword auction. But the reality is that Google Ads gives importance to the relevance and quality of the ads with your website, not the budget. So you can bid high for the keyword for which you have relevant and quality content. Then eventually Google will rank you high in SERP to make the money you spend worth it.
If you want help with these Ads budgeting at your affordability, you can get help from a leading paid advertising agency. But if you are a pro at it, go with your instincts.
3. Different Ad formats
We all know that Google Adwords are only text-based. Even though it is a text-based one, it contains many significant elements that have been used in these day ads. With these elements, Marketers can still make compelling and attractive ads with other ad formats options like Ad Extensions, social proofing such as location targeting, user reviews, shopping Ads, site links, and many more.
Now Google has also introduced different ad formats customized according to specific domains like hotels, restaurants, vehicle manufacturing, etc to integrate rich visual elements along with informative texts. This increases the par of Google Ads and provides marketers with the option to generate potential ads in their domain.
Pros of Facebook Ads
Facebook was considered a reckless newcomer competing with reliable Google Ads when it was launched first. But as the years rolled on, it has been optimizing its advertising platform with exciting aspects that every business, social media marketing company-, and brand can rely on for their incredible social media ads.
- Granular Dataset
The people who are using Facebook share everything about themselves on the platform like their anniversary, birthday parties, family photos, and their needs and preferences in everything. Facebook is watching all these and had this in its inventory.
So, Facebook gives more granular details about the target audience than any other platform would give, which can be used by brands to tailor the ads to a specific audience.
2. Compelling Visuals
Facebook, unlike its dry text-based counterpart, delivers a powerful and appealing visual to its ads. Facebook ads are the best ad space with seamless videos, images, and other attractive visual content that can be leveraged by professional marketers to deliver their ads both with compelling image and persuasive content.
This is one of the potential merits of Facebook Ads that are not in Google Ads. Facebook constantly evolves its ad space and re-imagining the platform with superior marketing efforts that satisfy the users to the great extent.
3. Unbelievable ROI
Facebook Ads give granular information about the target audience, cover the ads with compelling visuals, affordable ad budgets even up to 5$ a day, and possess incredible tools to re-optimize and get insights about the ads, knowing about the customer behavior pattern and everything.
These features all amount to give an incredible ROI for the Facebook Advertisers who are using Facebook Ads to its fullest potential
Finally, which ads are suitable for you: Google Ads or Facebook Ads
Both Google Ads and Facebook Ads are spectacular places for powerful advertising, it is up to the businesses to use one or both according to their requirements. But it is better to use both-, Because you know now what exactly these ads are and how they work for you. So, try to utilize both to their maximum worth to get the high conversion, sales, and returns for your brand
Even If you don’t know how to realize the potential of these ads, you should get help from the expert social media marketing agency out there. They will help you from devising an ad plan and budget to posting powerful ads on suitable platforms, literally everything around the ad cycle. But be thorough to select the best one in the pool of extensive options that can give you the best PPC service, optimized planning, Ad budgeting, content marketing, and most importantly assured results.
