Guest post on blogs is the writing of articles and posts for placement on partner sites, opinion leaders, thematic blogs and other third-party resources in order to increase the target audience, attract customers, increase awareness, and also promote the company and its products.
So, today in this article, we will go through the benefits of guest post on blogs, why we need it and how to find the best websites for guest posting! Hence, without further ado, let’s get started.
Why you need Guest Post on Blogs?
Guest blogging is one of the most effective PR tools, as well as helps a lot in search engine optimization. With its help, companies attract new potential buyers, increase the number of brand mentions on the Internet, promote its products, find new partners, and increase the traffic of their website. A well thought out guest blogging strategy can help you achieve the following goals:
- Improve the reputation of the company;
- Increase the level of trust in the brand and its products;
- Increase the link mass of your site;
- Increase company awareness;
- Launch word of mouth;
- Increase sales.
Guest blogging also has many benefits! Let’s learn more about them below.
Benefits of Guest Post on Blogs!
Guest blogging benefits both the owners of the resource on which articles or posts are published, and those who post their content. For owners of a guest blogging site, it helps to keep the blog active and spend less resources preparing and creating useful content for their readers.
Articles from third-party companies or professionals help diversify content, attract new visitors, and increase the engagement of existing readers. So, what exactly are the benefits of guest post on blogs? Let’s find out below.
Obtaining backlinks: High-quality backlinks help to increase the link mass of a website, which in turn helps to improve the site's ranking in search results.
Increasing your online authority: It is expected that the greater the number of times representatives of the target audience come across your company in a search and become familiar with its products, recommendations, and life hacks, the greater the level of trust will be.
Increasing the amount of people who know about your brand: A company's brand and its attributes become more memorable as a result of guest post on blogs, which allows it to stay in front of its target audience and grow its overall memorability.
Increase traffic: You can drive more traffic to your website by placing backlinks on other websites, and you can convert more visitors into buyers in the future by incorporating scripts into your website.
An increase in the number of people who are interested: Using guest blogging to reach new potential customers can be extremely beneficial.
Recruiting new business partners: Placing content on third-party resources necessitates the expansion of existing contacts and the formation of new collaborations.
Increase in the number of customers: Increasing the number of subscribers to your newsletter, chatbot, and social media accounts can be accomplished through the use of guest post on blogs.
Next, we will learn what characteristics to look for when selecting ideal websites for guest blogging!
How to Choose a Suitable Guest Blogging Site?
The simplest way to begin guest blogging is to do so from partner websites with which you already interact. After that, look for relevant resources through forums, search engines, and services such as Ahrefs.
For example, if your company specialises in the design and manufacture of children's clothing, mom-influencer blogs, parenting websites, and online magazines are all appropriate for your needs. Organize a table with a list of appropriate resources and contacts you can reach out to in order to discuss the possibility of publishing your article or posting.
You should complete some preliminary work before you begin discussing guest blogging and writing material in order to avoid making a mistake when selecting a site. However, here are some recommendation that might help in your search for a perfect guest posting site.
Analyse website traffic and demographic: If the site has low traffic, then you will not be able to achieve the desired results. Therefore, use special services such as SerpStat, MegaIndex, SEMRush, Ahrefs to find out more about the traffic of prospective guest blogging websites.
Study the frequency of content updates and its quality: If the last article on the blog was posted a year or more ago, it is unlikely that site visitors are looking forward to the news. Therefore, guest blogging will not bring the desired return. Choose blogs that are updated regularly. In them, the involvement of readers will be higher.
Analyse the authority of the site: Read reviews about the website, see how Internet users treat it, how much they trust it. If the site has a low level of trust or has a bad reputation, then most likely posting an article will be a waste of time and effort.
Make sure the site is not under search engine filters: A website may be subject to sanctions due to the publication of low-quality or plagiarized content, due to too frequent or irrelevant use of key phrases, purchased links, and other violations. Placing articles on such sites can significantly harm the reputation both in the eyes of consumers and Google or Yandex.
Therefore, before publishing your article and leaving a link, first check the website itself. One of the easiest ways to find out the quality of a backlink is to use SEMrush's Backlink Audit tool. It helps to identify potentially dangerous sites for placing backlinks. In addition, Backlink Audit helps you audit your link profile.
The Bottom Line
Guest post on blogs is an effective marketing and PR tool, but only if you follow a carefully thought out strategy. The chaotic placement of articles and links on different resources not only takes time and effort, but can also result in sanctions from search engines. For guest blogging to bring the desired results, choose partners carefully and be sure to pay due attention to your content marketing strategy.