You're going to learn how to boost your email marketing e-commerce conversions whether you are selling a product or service online.
Use an engaging subject line.
Do you want your email campaigns to help you get more sales and make more money with e-commerce? The subject line might be the most important factor of your email.This will be the first thing people see. It's vital for the success of your emails that you spend a lot of time crafting an engaging subject line.
Write eye-catching headlines and content.
You know how to write a great email title. You've put your best thinking into it and even after all that, your open rate is not what it should be. Why do people hate you? Oh, maybe it is your content. Maybe you are just like the other email marketers who aren't writing well. Maybe it is time for you to do something about that. E-commerce sites often struggle to convert visitors into customers. The problem is that their websites don't have the right elements (or enough of them) in place to persuade visitors. In other words, most e-commerce sites need a boost when it comes to their email marketing and conversion rates.
Make it read like a story.
Are you making these common mistakes??? Are you letting opportunities pass by? You're missing out on results – and money. If you want to send your e-commerce conversion rate up, the first step is email marketing. Email marketing will ensure that you connect with your customers and get them to come back to your site. Have you ever heard of the word "storytelling" when it comes to marketing? Of course you have. It's a great way to make your content more shareable and enjoyable. You know what makes you buy a product? A story. You see the person in your mind and want to help them along their journey. You feel what they feel and want to understand their struggle.
Build a sense of urgency.
If you own an e-commerce store you know how important it is to drive cart value. However, sometimes it's challenging to get your customers to go from viewing your products to actually buying them. It's no secret that e-commerce conversions for most businesses are lacking. Unfortunately, this is partly due to the fact that most visitors aren't ready to buy yet. So, how would you inspire your visitors to buy and create a sense of urgency in order to boost your ecommerce conversion rate? You can even always offer them something plus to make them bond with you and your product, for example, you can offer them a free membership to your membership site, for more coupon codes, promotions etc.
Have a clear call to action.
The call to action is what you need to improve your eCommerce conversions. There will always be some people who don't fully complete their transactions. They might not finish their shopping carts or simply abandon them. You will have to try different things and also test your website for all the best results. The most important tool you have for driving e-commerce conversions with your email marketing is your call to action. It's what directs your visitors to complete the largest revenue generating step of the purchase funnel.
Takeaway: Email marketing is important and there are things you can do to use it effectively to increase your sales