Collecting your feedback helps discover how the customers think and feel about the product. Feedback gathered from customers gives an idea about existing trends, as well as customer pain points. It aids in creating desired features that enhance customer experience as well.
However, in terms of user feedback, channels such as email, surveys, and even website feedback tools are possible to employ. However, in terms of time, in-app feedback is considered best because it provides real-time information on exactly what a client thinks or does at a given time.
Here in this blog, we will be discussing the in-depth information related to mobile app feedback, an integral part of ASO services. It is done to increase the number of mobile app downloads and your users to an optimum extent.
What is in-app feedback?
This is known as an in-app feedback system, which gives users an opportunity to evaluate the application as they use it. That is why they should write a review, rate the application, suggest a new feature, or give a thumbs up or down.
It enables a view of what popular features are missing. This helps in offering important insights relating to whether the application is properly used or which of its functions require improvement.
This paves the way for the implementation of customer service through in-app feedback, which is the next step. It enables clients to interact with firms instead of emailing and calling them directly.
Different types of In-app feedback you should know
In-app feedback is typically general in nature or can be targeted at a personal level.
In-app feedback that could be contextual, or transactional.
There are numerous approaches to delivering such in-app feedback. Companies can either create their in-app feedback systems themselves or use in-app apps such as Rapidr, Apptentive, and Instabug.
Importance of gathering mobile in-app feedback?
Any business has to collect app feedback from customers. It enables you to improve your product, feature prioritization, and make the product more user-centric. Get as much feedback as possible and your app will be good to use by customers.
There are many benefits to collecting mobile in-app feedback that you can avail with the help of a reliable app store optimization services company in India:
· Get real feedback When working together, there should be mechanisms for feedback giving and receiving to enable the user to provide information concerning his/her experience within the app. Feedback will be more honest and accurate if it is always available in the app. The conversation could take place in real time where there would be a chance of sharing their thoughts and pains without leaving the platform to do it for them.
· Identify key features & issues: You can get real-time feedback, and feature requests from your customers and fix bugs before they become a disaster to your business. It helps the developer to trace any problem quickly and accordingly correct it.
· Know more about your app users: Brand customers usually offer valuable insights, making this a great method for brands to learn what consumers think of them. You may also collect feedback within the app to know what customers like or don't like about it, as well as what new functions they are interested in for the next versions.
· Enhance overall user experience: It presents a chance to give users exceptional experiences. Thus, you increase your engagements and ultimately long-term revenues by retaining more customers. It assists in knowing the amount of time that people take while using your application; hence, gauging their engagements.
Follow the method to collect in-app feedback for your application's success
Feedback in an in-app system where the user is prompted to rate once the usage of the app has been concluded. It enables marketers to increase customer satisfaction, loyalty, and retention.
Customer service is the new marketing in today's world, and companies have to follow the changing requirements of customers. Through in-app feedback, firms could collect customers' views concerning their products and make adjustments according to these opinions.
Mobile apps use several methods of collecting in-app feedback. Some of them include:
· Know from feedback widgets
· Do the in-app surveys
· Enable feedback-related buttons
· Through ratings and reviews
Know from feedback widgets
The customer feedback widget can be used by your enterprise to measure customer feedback in real time. You can place it in any way you like in the app, according to your needs.
· They are easy and straightforward tools for your customers to tell you about their experience as they use them.
· There are many such feedback tools such as in-app surveys, in-app ratings, or feedback widgets which companies use on websites as well as mobile apps to gather the user's input about improving their product. Such widgets allow customers to give text, picture, or video feedback based on an open-ended nature.
· Many advantages are associated with using those feedback widgets as they make companies aware of customers' demands and usage patterns.
· Additionally, they will take advantage of this opportunity by getting information regarding their products; information which they use for product updates in the future.
Do the in-app surveys
Customer satisfaction can also be measured by in-app surveys whose response would be very significant when giving feedback on specific features of the app.
· Devices can be employed for marketing purposes by making customers rate their experience while using the product or service or rating the extent to which they will recommend the same to their friends.
· Some of the purposes that customer surveys can serve include finding out what experience and needs customers have in their businesses and receiving opinions about new features of a business.
· The response rate of email surveys is too low, meaning that the survey within context is easy to perform by the user.
· Make sure your in-app survey is kept short while offering easy accessibility and you will be able to screen users for customer interviews.
Enable feedback-related buttons
Apps feature feedback buttons more frequently. Users give their comments on the app and the app's services here.
One such way is quite simple but effective – this is a feedback button for a user to indicate his response about the offered product, app, or site. This includes using feedback buttons to find out whether they love or hate the product, which features should be included in subsequent products, and what they actually do with the product.
Mobile application developers should incorporate buttons for feedback during an app. The users can feedback on how they are faring and aid the developers in improving the app accordingly. Feedback buttons can be used in various ways, such as:
· Rating the app
· Providing feedback related to a particular feature
· For finding and reporting bugs
· New functionalities
· Customer service tool
Through ratings and reviews
Rating and review are among the major forms of in-app feedback. This is what users said about their experience after they downloaded and used the app.
· It is important to understand the user's perception of the app, its working procedure, and the things that they like and dislike about the application.
· The mobile app prompts ratings and reviews to be triggered for customers by rating as they use the application. A high rating means that people like it and find it useful. Risky ratings mean users find an application boring and less useful.
· The recall of ratings is highly personal. Some people may like an application while others hate it on the same basis. These include reviews and ratings that can aid in decisions related to products, as well as provide backing.
The best practices for in-app user feedback
Therefore, in-app feedback is an important element when it comes to understanding what users are doing with the app. This will help identify challenges to users, find out what the consumers are looking for, and even figure out what is hard for them.
Getting firsthand in-app feedback on a user's requirement helps you improve user experience as well as increase the chances of success for your App. Here are some best practices to consider:
Simple feedback process: As much as possible, the feedback process should be simple and easy. Users should not be discouraged by long-winded and tedious feedback. Provide a simple mechanism through which users can submit feedback easily.
Right kind of prompt: Your timing with regard to providing the feedback is critical. The interruption should be minimized when users are performing an activity. Rather, consider requesting feedback upon completion of a task or whenever a user has achieved a specific milestone with the app.
Small & crisp: Quick is essential when users have a lot to say about products or services rendered. Provide specific rather than general questions and avoid lengthy surveys.
Use In-App Surveys: Specific feedback in app surveys is effective too. Such pop-ups will appear the moment a user does something and have to be short with a couple of relevant feedback questions.
Different feedback channels: Feedback should be possible at varying levels of personal choice for users. Such may be the internal application forms through email, social media, Slack channels, and chats with bots, Intercom customer care lines.
Ask questions: Give some open-ended questions, that allow users to express their thoughts in their own words.
Fast response to feedback: Users often appreciate it when they have taken the time to give feedback but receive a response in return. It is not necessary to act upon each piece of feedback but it is useful to acknowledge and thank users for providing input into your software.
Act on the feedback: However, gathering feedback on an app is only useful when it is analyzed for improvements on the app. Make sure that you put in place mechanisms for following up on any customer feedback at your disposal, on a regular basis. Subsection
Conclusion
Feedback is crucial. It's vital to any product, and one way to refine products. Note that some feedback may come across as constructive criticism. Such negative feedback, however, may provide a lot of insight into specific areas where changes are needed. All forms of feedback must be responded to in a professional and positive manner possible.
Experience getting positive and numerous in-app feedback for your digital product by enabling the right marketing strategy called ASO services. The app store optimization service helps you rank the app high on the respective app store and increases the number of downloads and reliability factor.
