When people are deciding whether or not to buy a particular product on Amazon, they are often highly swayed by the product reviews there. With this in mind, you need to do all that you can to hit the ground running and get as many reviews on Amazon as you possibly can.
It is important to note that Amazon has significantly tightened up their review process to deal with accusations of people buying reviews and companies attempting to game the system. Therefore, you need to make sure that you are always playing within the rules. After all, you do not want to risk your listings being negatively impacted or even taken down if you are not careful.
So, let’s check out a few of the main potential options that you have in front of you. Continue reading to learn more.
Request Reviews Directly
The first step that you can take is to request reviews directly. This way, you are giving customers that little nudge to leave you a quick review. If you are selling a particularly popular product, then you should be able to get the reviews that you are looking for with this little reminder. Ultimately, people lead busy lives in the modern world and there is every chance that they are just going to forget about it without you getting on their backs. So, give them a little nudge in the right direction.
Try Out the Amazon Vine Program
Another option that you have at your fingertips is to use the Amazon Vine program. Essentially, this is designed for sellers that have fewer than 30 reviews. It gives the option to distribute the product to potential reviewers, who will then give their honest assessment of it. Many incentivised review programs existed years ago, but this one involves the reviewers being vetted by the internet giant in the first place, so you know that it is official.
Utilize Product Inserts
You can also put some insets directly into your product listings as a way of prompting people to leave you a comment. You must remain as neutral as you can. This means that you are not pushing people into leaving your five-star reviews, which goes against the clear guidelines that are set out by the company. Ultimately, you always need to stay within the guidelines whenever you are marketing your products on Amazon, which is why it is certainly worth making the most of a company such as Nuanced Media to help you out in your eventual request.
While reviews are so important in the world of Amazon, you certainly do not want to find yourself in a situation where you struggle for any reason at all because you are not playing by the rules. So, you certainly need to make sure that when you are encouraging reviews, you are doing so in such a way that you are moving firmly and positively in the right direction at all times to achieve what you would like to.