Voice technology, primarily driven by voice assistants and voice recognition software, has been gaining momentum in India. The widespread adoption of smartphones and smart speakers has made it easier for consumers to interact with their devices through voice commands.
India's e-commerce landscape has witnessed a phenomenal growth trajectory over the past decade. With the advent of smartphones, affordable internet connectivity, and India's burgeoning middle class, online shopping has become increasingly popular among consumers.
However, as the industry continues to evolve, with cutthroat competition in the market, businesses are constantly on the lookout for innovative solutions to enhance the customer experience and gain a competitive edge, and the most evident among them is voice technology.
Offering insight into the imperative for contemporary executives to embrace emerging trends such as voice commerce, Ishu Jain, COO at Doodhvale, articulated that voice-based commerce facilitates an alignment with evolving consumer preferences. "Businesses must stay agile to integrate trends. Voice commerce isn't just a checkbox; it creates fluid, holistic experiences," he said.
Voice technology, primarily driven by voice assistants and voice recognition software, has been gaining momentum in India. The widespread adoption of smartphones and smart speakers has made it easier for consumers to interact with their devices through voice commands.
Tech Giants At Play
The shift in consumer behavior has prompted e-commerce companies to leverage voice technology to enhance the shopping experience. "Siri," "Google Now," and "Alexa" are just a few examples of tech giants that have laid the groundwork for voice-activated systems.
Ridhima Kansal, director of Rosemoore, said that voice commerce expands opportunities to individuals with impairments or others who have trouble utilizing standard interfaces.
"Voice assistants may acquire and retain their customers' preferences, making tailored suggestions based on previous purchases and browsing behavior. This degree of customization improves the buying experience and assists consumers in discovering relevant goods," she said.
Challenges
Issues within the voice commerce area like accurate recognition of language, comprehension of complicated instructions and cybersecurity call for constant development.
Ashish Aggarwal, MD, Acube Ventures, said that the absence of visual clues in speech conversations can occasionally result in misconceptions or mistakes.
As voice commerce technology advances, it is projected to play an increasing role in influencing the foreseeable future of e-commerce. Businesses that accept this shift and offer efficient voice-buying interactions seek to gain an edge over their competitors by responding to consumers' increased need for convenience, personalization, and novel shopping techniques.
