Search Engine Optimization (SEO) for Jewelry & Diamonds in 2023

The Search engine Optimization (SEO) can be the most economical and long effective method to boost the number of visitors to your site. SEO is the method of optimizing your site to make it easier for search engines like Google, Bing and Yahoo to discover and comprehend your site so that it will appear higher in search results.(SEO Services For Jewelers)

For SEO in the jewelry and diamond industry, there’s an abundance of study that is involved in the selection of a geographic and social areas of interest, the best keywords to use and a general strategy for creating content that is dependent on the product or brand that your company is known for.                                                                                                                        

The majority of Search Engines, including Google are able to judge a website to be more trustworthy when other websites that are relevant and have good content are linked to it. can be accessed from it. In addition linking to social media sites also plays an important role in gaining higher rankings for search engine.

To boost your website’s search engine reputability, we implement an efficient link building strategy by constructing links to your website through social media sites and the most high-impact jeweler and diamond partner sites around the world.

SEO Setup Plan

Competitor Review & Keyword Analysis

We begin our SEO campaign by studying the current state of your website , and how it ranks against your top competitors , based on the type of jewelry you offer. This will help us assess the level of competition, in terms of the search engine optimization. We’ll come up with a the list of keywords we’d like to focus on depending on the product you sell. Here is a list of keywords can be used: “engagement rings, proposal, wedding rings, jewelry, fine jewelry, diamonds, diamond, loose diamonds, diamond rings, 18k gold, platinum, sterling, silver, pearls, sapphire, emerald, ruby, earrings, necklaces, bracelets, rings, diamond education, guidance, diamonds and fine jewelry, ideal cut, GIA, AGS, cut, clarity, color, carat, settings, engaged”. Although there is a huge number of searches focused on generic terms like those mentioned above, most of the times , they are highly competitive and thus require more time to get the desired results. In addition to these terms, it’s an excellent idea to think of creative long-form keywords that can aid in reaching your intended market.

Content And On-Page Optimization

We change various elements on the page including page titles and Meta Description and Images’ Alt tags, and text visible to ensure the highest density of keywords. The trick is to improve the visibility of the contents of the page and still keep your text reader-friendly. “Keyword stuffing” and “spamming” are both a no-no. Although spamming may yield immediate results on the search engines, it can adversely impacts ranking in the long run. In addition, the practice of tampering with the site’s text with keywords renders it difficult to read for the user.

Linking Campaigns To Increase Link Popularity

Search engines consider high-quality inbound links as an”upvote,” i.e. When all factors are equal, a site that has more inbound links will be ranked higher (NOTE that it’s not just the number of links but it’s also the quality of links). Backlinks are still one of the top three factors in the ranking of your website on Google. We create reciprocal or single-way links to boost your ranking. This could include increased activity on social media sites that are popular on diamond and jewellery industry platforms , and other websites that are relevant to your business. Sending links to your site to jewelry and diamond member directories and trade shows is a good way to get search engines to see the relevance of the domain you belong to.

Rich Answers

For around 20% of all searches, Google provides answers directly within the search results, and also links to the website from which it obtained the answer from. These are referred to as rich answers. Provide specific information for your industry e.g. creating Jewelry Education pages of quality content will result with the most comprehensive answers. The question could be a question like ‘What’s the difference between karat and carat and what are the differences?’. Having answers that are rich is a fairly new idea for Google page ranking.

Locality Specific Marketing

If your business is located in specific places e.g. one or more jewelry stores, a location-specific marketing could be implemented. It involves three steps:

Set up Google Local or Google My Business pages

Auditing the citations

Review websites, building citations such as Yelp directories for yellow pages and more.

This type of marketing will ensure that your business will have advantages over other businesses operating in the same region.

 

 

Site Map Creation

Nowadays, Search Engines prefer sitemaps that are in XML format. We create an optimized spider-friendly XML websitemap of your site that helps search engine spiders in finding every page on your site and improves the overall interconnectivity of your pages. Although sitemaps don’t significantly influence the page’s rank but they do permit spiders to browse more quickly and efficiently.

With Sitemaps you get:

Improved crawl coverage to make it easier for people to find your websites.

Search results that are fresher.

A smarter crawl is one where you can offer specific information regarding all your pages like the date when a page last modified or how often the page is updated.

ALSO READ : digital marketing for chiropractors

Do We Need From You?

Standard static pages The information about your business and products which we place on your Homepage Page as well as Our About Us, Manufacturing Processes, etc. is a must. It is a must that you provide at minimum 2000 words of in your content. We will edit it (if required) and then optimize it to meet the keywords we have chosen.

Keyword Pages 

In addition to optimizing the existing list of pages, we’d need additional specific keyword pages like Diamond and Jewelry Education and FAQs that target the above keywords. We will design pages for your site However, we’d like to have some basic guidelines for each content page. The content should consist of a minimum 2000–3000 words.

Your uploaded products should be properly described and a name that is appropriate with keywords, if it is feasible. Each product will have its own page created for each product that will be optimized at our side.

Advantages Of Search Engine Optimization       

SEO over the long run is cost-effective — as time goes by and the cost decreases, overall. In contrast to SEO, pay-per-click campaigns (e.g. Google AdWords) have associated ongoing costs.

SEO can be a long-lasting strategy. A lot of sites perform well for many years after making an investment in their site through a solid SEO. PPC however is gone when you stop bidding for results.

SEO places the website owner in control SEO puts the website’s owner in the driver’s seat. PPC places PPC in control of the engine.