Subscribing and unsubscribing are both clients' rights. You can show them how much you value their free choice by making both options effortless and quick to obtain. Accidental subscribers greatly value a chance to clear out their inboxes of unnecessary messages.
However, just a random unsubscribe page wouldn't work. To catch their eye, you will need a thought-through solution. If you're googling worthy unsubscribe message examples, here we gathered some insights into how to make your unsubscribe pages most effective and avoid losing leads. We will look at what to include in such a page, how to manage the unsubscribes, and what options might be great to cover. So, here we go.
Why You Definitely Need an Unsubscribe Page
Email marketing is only successful when it is multidimensional. Here are a few reasons to have an unsubscribe page:
1. Sticking to the law
Not only are we interested in bringing as many new clients as possible and keeping them, but offering them a quit subscription can work exactly for these purposes. By doing so, you are obedient to the law that all subscribers need to get an unsubscribe link in emails in case they want to avoid unsolicited messages. This is true for the US and countries of the European Union.
2. Maintaining reputation
Brands allowing users to unsubscribe in the blink of an eye are generally considered more positive and acquire better reputation compared to those making it complicated. In such a way, your audience will not develop a negative attitude, which might tell on their further actions and impact whether they return to your service or recommend it to others.
3. Getting valuable feedback
There's no better way to improve the way you deliver services than gathering real user feedback. By asking a simple question about why they choose not to get more emails, you can receive honest opinions and direct your business and marketing toward improving the client experience.
4. Topping up engagement
The less your emails are interacted with, the more likely they are to end up in the spam folder. If those who never open your emails unsubscribe, your messages don't go to this Neverland, and hence, your click-through rates go up.
Making a Great Unsubscribe Page
So, what do you need to keep in mind when creating a farewell page for your brand?
- Clear heading
Something like ‘It's a pity to say goodbye' signals that the page lets you leave immediately and communicates a message in a straightforward way.
- Appropriate design
In a nutshell, keep this page similar to your other pages with their branding, logos, and brand colors. It should reflect your unique style and ensure that the design doesn't get in the way of the message itself.
- Adding a feedback form
As mentioned before, asking users for feedback maximizes an unsubscribe landing page. However, don't ask for much reasoning, as this will be considered pressure. A simple phrase or sentence would be enough.
- A good unsubscribe confirmation message
Last but not least, offer something to show their action is successful and no follow-up is needed. Make sure this message stays personal and short. Say thank you for the time they've been a part of your audience and carefully offer ways to find you online (e.g., with social media buttons).
Despite the common belief that such pages should include some content to make users change their minds, this move doesn't always lead to success. Remember to honor their free will and put zero pressure on their decisions.
Delving Deeper Into Unsubscribe Pages: Unsubscribe Options
If your marketing campaigns are vast and versatile, it might be smart to let users unsubscribe exclusively from emails on topics they lost interest in. They will probably want to keep receiving some of your messages. Here are a few ideas for letting them choose what to unsubscribe from.
Offer categories for your clients to choose from and keep it simple, such as blog posts, one-on-one emails, marketing emails, and product updates. This will allow them to sort things out or unsubscribe from all of them. If you need a nice free email template to let your brand stand out with an unsubscribe page, visit Stripo and get templates to personalize in a few clicks and use for your further moves. Feel free to take some unsubscribe page examples from Stripo for your inspiration.
How to Eliminate Unsubscribing
Before your audience actually wants to unsubscribe, let your business avoid it. This will save you a lot of clients. Consider this:
- Letting them choose how often they want to hear from you.
- Attach an unsubscribe link to every email.
- Include short surveys to learn their preferences & create successful campaigns to match their true interests.
- Add a ‘Subscribe again' button just for those who might tap the unsubscribe button accidentally.
Hopefully, these tips will help you nail unsubscribe pages and achieve even better relationships with clients.
