Have you ever wondered where some of these trendy new cosmetic brands come from when they aren’t associated with any of the major brands? Actually, there are several killer cosmetic brands that started in a kitchen and were such a success that now they are even featured in magazines like Forbes. Sometimes all it takes is an idea and a few ingredients to get the ball rolling.
A Star Is Born
Before looking at some of what you need to know about making and selling natural cosmetics, let’s look at one amazing entrepreneur who started in her kitchen with a few simple ingredients to create her now famous Sugar Kiss Scrub. Jessica Kernochan began a successful business, LALICIOUS, and in her words, “never looked back.” Although Jessica has a background in business administration, that’s only part of what made her all-natural brand a success. It was her ingenious use of all natural ingredients, most of which were right there in her kitchen. You can do this too but you first need to know a few things about the ’fine print,’ so to speak.
Labeling Is Paramount
There are two aspects to labeling, so let’s start with the feature that can make or break your new product line. Labeling is one of the most important marketing strategies so keep this in mind. If you want your product to stand out in a crowd of tens of thousands of beauty products, the label must have WOW appeal. It must be an attention grabber. You might want to contract a graphic artist to design your label so that it captures the essence of your brand. Check out https://plaspack.com/industry/ to get an idea of how to create and order your labels and packaging in bulk. The second aspect is equally important from a different vantage point, so let’s look at that next.
Cosmetics and the FDA
This is probably one of the most appealing aspects of creating, manufacturing and selling cosmetics from your very own kitchen. The Food and Drug Administration, FDA, does not regulate cosmetics. With that said, there are certain things you must be aware of. This is the second aspect of your labels. Not only should they stand out from other labels and packaging on the market but they must be 100% accurate. You cannot make false claims, so if you say, “all natural ingredients,” you had better be absolutely certain there are no ingredients that are synthetic chemicals. Also, one of the only things the FDA has regulated is the use of dyes. Some plant based natural colors are allowed. To get a list of ingredients you cannot use without FDA oversight, check out this page on their website.
When it comes to any product that will be used in and on the body, cosmetics is one of the easiest industries to start from home. At some point, you will probably want to manufacture your products in bulk which would require an industrial setting. However, as a startup, there is no need to make major investments until your brand takes off. Remember, pay as much attention to the WOW appeal of your labels and packaging as you do your product formulations and that day won’t be so very far in the future.