Digital marketing agencies need the best SEO experts to impress clients and improve business. You can either build an in-house team or outsource a white-label SEO team.

Some believe that in-house teams are better because they exclusively work for them. However, there are many other major deciding factors. So, let's decide through a quick pros and cons comparison!

Pros of White Label SEO

Let's first know how hiring a white-label SEO company will help your business in the long run!


An in-house SEO team needs investment in recruitment, training, or equipment expenses.

However, when you collaborate with a reputable white-label local SEO team, you don't have to worry about that.

The third-party provider already has all the necessary resources and can immediately provide top-notch results. Thus, your agency will save a lot of money!


Your agency may not always have the same workflow. Depending on the amount of SEO work necessary, you can scale your SEO services up and down. Unlike the case of full-time in-house experts, you won't need to pay a penny when there's no work.

You also won't need to hurry to hire more people when there's more work. The third-party SEO organization has you covered!

Knowledgable experts

Reputable white-label SEO companies have a rich team of experts with several years of experience in different niches.

They're well-acquainted with changes, whether in SEO or algorithm trends. Moreover, Google's algorithm works with over 200 factors, and they know how to make those work for you!

Such expertise isn't easy to achieve in in-house SEO teams, especially if they aren't experienced. 


You must invest time and effort to hire an effective in-house SEO team. After all, the agency must advertise for openings, interview, and train new hires. This may take months of effort.

However, a white-label SEO provider has already done the work for you. All you need to do is entrust them with the task and wait for results!

Cons of White Label SEO

There are some minute issues of contracting a third-party service provider like these:

Communication gap

A white-label SEO company works with several clients. Since they don't work with you alone, communication problems happen. You may not always be able to arrange appointments for necessary discussions.

However, this issue doesn't happen with reputable companies with years of experience. They know how to prioritize each client and ensure prompt and effective communication.

Low control

When you outsource SEO work, you must give up some control over it. You must research the company and investigate its portfolio to establish trust. Believe they'll get the work done ethically and in good time.

Pros of In-house SEO

If you want an in-house and exclusive SEO team, here are the advantages:

No communication issue

There's no communication gap between the agency and the in-house SEO team. Thus, it reduces anxiety and doubt and ensures that all work is done satisfactorily.

Great control

Since an in-house SEO team only works on your agency's tasks, you'll have full control over them. You can manage the smallest things, like which projects are prioritized, the team strategy, and everything else.

Cons of In-house SEO

However, there are a lot of negatives to having the company's full-time SEO team.

Training needs

An in-house SEO team needs extensive training to provide top-notch results for your clients - unless they're experienced. It'll take time, effort, money, and other resources to upskill the team.

Not cost-effective

Recruitment, training, access to equipment and SEO tools, and being updated to the latest SEO trends need investment. You must also pay a full-time team even when there's no project. Thus, this can be pretty expensive and a great burden on startups!

Time constraints

The overall process - including advertisements, hiring, and training - consumes lots of resources, including time! It'll be a while until your team is ready to pick projects.

Moreover, if you pick third-party services, you can invest that time in other areas - like client management and strategy planning.

Lack of flexibility

Unlike third-party SEO experts, an in-house team isn't experienced in all niches and different needs tasks. Ultimately, this limits your agency's ability to pick new projects from different industries or keep up with market trends.

Burnout risks

White-label SEO companies have a huge team. They can rotate different types of projects to different experts. They get enough time to rest and stay productive.

However, a compact in-house SEO team consistently focuses on similar projects. They may get bored or burn out eventually. It may even lead to a high turnover rate and dropped productivity in the long run!


As you can see, there are more downsides to having an in-house SEO team than advantages. White-label SEO providers are usually the better option. So, determine your agency's best choice and reap the benefits!