To keep up with the latest advances in technology, you need to start adapting your marketing efforts.In e-commerce, the average conversion rates for smartphones shot up to 64 percent compared to desktop conversion rates.Whether you are running an online store or want people to download your app, you must tailor your marketing efforts to be mobile-friendly.

What is Mobile Marketing?

Before we start, let's first define what mobile marketing is.It is merely applying known marketing strategies for mobile users. Hence, it would be ideal to have a mobile-responsive website.But this is not limited to businesses with websites. You can also apply mobile marketing for your app.Promoting your app helps you attract your target users and increase your downloads. That said, here are eight significant reasons why mobile marketing is essential for your app:

Customer Relationship-Building

By nature, mobile allows you to establish a long-term relationship between you and your customers. With mobile marketing, you get to impose the rules, and you choose the best strategy, and in what way you get to approach your customers.Mobile app marketing has a flexible ecosystem that allows you to connect with your target customers in ways you have never seen before.Now, going back to your mobile app, the reason why you probably created it is to create a method to solve your customers' problems.Thus, you are able to create solutions to those who probably need it. At the end of the day, it is knowing your target users' needs and how you can serve them in the best way possible.

Mobile Traffic Generation

Gone are the days where your customers need to make calls to get in touch with you. In today's world, your customers probably carry a mobile phone in their pockets.Here's the thing: Mobile is now integral in people's lives.We use our smartphones to connect with our loved ones, buy an item, read, and watch the latest news. Not only that, but approximately 52% of internet traffic comes from mobile devices.Hence, mobile marketing is essential.

Trust and Credibility

It's a known fact that desktop has been around longer than mobile devices. In fact, ads that you see on desktop computers have been used for decades.But the thing is more and more customers have now become attached to using their mobile devices.So, instead of interrupting their mobile experience, ads will compliment them. Mobile marketing through SMS marketing is one of the best ways for you to do this.

Expanded Market Reach

Smartphones and tablets have been increasingly popular tools for communication across various demographics. It's because they're lighter to carry, smaller, and more portable compared to laptops and computers.Many manufacturers are responding to market demand by building quicker, more powerful mobile devices.Having these kinds of developments means that you can turn this into an opportunity to place your marketing messages in your customers' hands. In fact, at VoyMedia Advertising Agency NYC, we use mobile marketing to reach a much wider audience.Related: 7 Proven Ways to Grow Your Ecommerce Store Using Content Marketing

Competitive Advantage

In an overly competitive e-commerce market, you need to be at least one step ahead of your competition.If your competitors are using all these strategies to promote their apps and do nothing on your end, you'll always remain far behind.Now, imagine how users browse through apps from Google Play Store and Apple App Store, without any idea how great your app is.It will be terrible on your part that people were using your competitors' apps when you invested a lot of time and effort in creating yours. You're also scratching your head and wondering why they're not using your app in the first place.Maybe the primary reason why they aren't is that they couldn't find it. That's where mobile app marketing enters the picture. By crafting a killer marketing campaign, you can ensure that customers will stay with you in the long run.

Anticipating Future Expenses

Facebook advertising is one of the best examples of a particular advertising method when it hits off.The costs in Facebook ads have risen over the last couple of years. But at the end of the day, it all boils down to market competition.The same is true for mobile marketing. You'll need to engage with your customers sooner or later.If you can, better do it now, because the costs are still lower than in the future. If you wait it out, you might have to break the bank first before seeing any returns.


Brands are always looking for ways to connect with the target audience, but it's sometimes harder to do well if you're behind a desktop or laptop.Smartphones and other mobile devices are different. They're gadgets that people carry with them all the time- at school, work, commuting, when they're on the go, and so on.That's why mobile marketing is ideal if you want to succeed in implementing personalization.That's because this tactic allows you to connect and get closer to your target audience than ever before. This will enable you to convert your viewers into paying customers.

E-commerce Backbone

Finally, we would like to tell you the mobile apps are like the backbone of your e-commerce business. No one sits on a desktop or laptop anymore to search for goods and services online.When it comes to e-commerce, smartphones and other mobile devices have outperformed those other bulky digital devices.

Over to You

Digital marketing is always changing. Mobile marketing is a critical component of that strategy.Keep in mind that the number of mobile users has exploded over the last decade. And the shift to using mobile devices is a trend that continually progresses.That's why we hope that you keep the tips listed above in mind. That way, you will know what to do when the time comes that you need to promote your app extensively.It would help if you also came up with a cohesive marketing plan so that you can easily connect with your digital customers.

Originally published on Live Positively.