For many years, people could only buy eyewear from brick-and-mortar stores. Today, many retailers make glasses more accessible and affordable, offering consumers transparent pricing, vast inventories and convenience. Discover the best places to buy glasses online, and explore the factors to consider before purchasing a pair.

  • Eyemart Express

Eyemart Express is one of the best places to buy glasses online. ExpressValue — its newest offering — features a frame and lens bundle for just $39.95, making the brand one of the most affordable online eyewear shops. Eyemart Express also offers quality and stylish glasses and sunglasses featuring selections from quality brands like Coach, Halston, Michael Kors, and Ray-Ban.

Enjoy frames for as low as $20, and get a 30% discount on your entire purchase when you order online. Its latest collection — Flower by Drew Barrymore — features fresh, fun and wearable shapes and colors. With same-day in-store pickup and free shipping, you can get your glasses quickly. Visit the website to view premium frames.

Key Features

  • Stylish frames at budget-friendly prices
  • Frequent sales and promotions, featuring frames under $20
  • Free shipping for online orders
  • Transparent pricing and clear return policies

Customer Review

“The friendliness and the experience of the staff was awesome! Danny was so helpful and so accommodating that we will coming back for our glasses needs!” - Wayne

  • Eyebuydirect

If you like designer glasses, Eyebuydirect is the ideal online marketplace for you. Find selections from makers like Ray-Ban, Armani Exchange and Coach. The shop offers regular sales of up to 50% off rectangle, oval, square, round, browline and horn frames.

Eyebuydirect’s glasses have flexi frames for ultimate comfort and durability. If you need prescription glasses, simply upload your valid prescription before checking out. Use the virtual try-on feature on the website to find the perfect pair for your face shape.

Key Features

  • Wide range of styles and sizes
  • 14-day free returns
  • Offers prism correction

Customer Review

“These glasses fit perfectly! They are super lightweight, yet also feel very sturdy at the same time. The colors and design are beautiful. Will be a returning customer!” - Pauhov X.

  • Zenni Optical

Zenni Optical is a well-known online eyewear marketplace that offers affordable glasses through a factory-direct model. You can shop by price, face shape, color, gender, age and frame style. It has regular sales, with some premium options priced under $30.

The shop features designer-inspired eyewear, which is ideal for customers seeking an elevated look without the high price tag. View collections from collaborations with Chase Stokes, Sam Cassell, and George and Claire Kittle. Shop on the mobile app to get up to 15% off orders of $65 or more, and explore the website for options.

Key Features

  • Highly affordable frames 
  • Virtual try-on to preview frames on your face 
  • Customization for prescription and nonprescription lenses

Customer Review

“I needed an extra pair of glasses. A friend told me about this site. I was impressed with the quickness of the delivery and accuracy of the progressive lenses.” - Anonymous

  • GlassesUSA

GlassesUSA offers a wide range of frames for men, women and children. Browse options from Ray-Ban, Burberry, Versace, Coach and Oakley, and get an extra 40% off. When you buy one of the bestselling eyewear styles, you can save up to 50% off. On-sale glasses feature stylish shapes, including cat-eye, rectangle, oval, wrap, browline and geometric.

The website has a quiz that allows you to find the ideal pair based on your preferences and needs. Use your vision insurance to enjoy up to $100 off your purchase. Visit the website to view your options.

Key Features

  • Large selection of designer and in-house brands
  • Prescription verification for accuracy
  • Free shipping and returns

Customer Review

“My first pair in this kind of round style and I'm pleased. Frames are solid without being heavy or bulky - but feel like they will last me a long time.” Jerod U.

Summary of the Best Places to Buy Glasses Online

Here’s a quick guideline to the top online marketplaces that offer premium eyewear.

Company

Best In

  1. Eyemart Express

Best overall 

  1. Eyebuydirect

Best budget-friendly options

  1. Zenni Optical

Best customization

  1. GlassesUSA

Best designer brand variety

Factors to Consider When Buying Glasses Online

Buying glasses online can be challenging, so consider these factors when choosing a retailer:

  • Frame fit and style: Check your current glasses for lens width, bridge and temple length to preview how frames look on your face. Take advantage of the complimentary virtual try-on feature on the websites.
  • Return and exchange policies: Choose a store that offers at least a 14- to 30-day return window, and check if the shop provides free returns.
  • Warranty coverage: Understand what’s covered. Reach out to customer service to verify the eyewear’s warranty coverage.
  • Vision insurance availability: Check if the shop accepts vision insurance to enjoy more savings.

Find the Best Places to Buy Glasses Online

Purchasing glasses online lets you maximize value, selection and convenience. The competitive market ensures that premium frames and accurate prescriptions are now accessible at every price point. Review your options, compare prices and confirm warranty coverage to find the perfect pair for your needs.