The celebrities' public images, as we all know, are not only about talent. Usually, they are also about appearance, which should be identified with the narratives that the artists try to convey through their work – be it acting, music, dancing, or something else. As for the ceremonial appearances of celebrities, they, of course, in addition to luxurious outfits, cannot exist without jewelry. Moreover, representatives of the most famous jewelry houses stand in line to lend the star their jewelry, because this is how their products ultimately become iconic. This is called “Celebrity Sparkle” – magic, in which stars show what to bet on, and millions will repeat it after them.

Why Do Stars Often Collaborate with Jewelry Brands?

Firstly, photos of celebs on the red carpet always spread in millions of copies in print and online media, after which their outfits become the main objects of discussion for ordinary people around the world. Thus, their style becomes standard, and jewelry seen at the Oscars or Met Gala becomes bestsellers.

Real Cases of Celebrities Setting Trends

Let's look at the most significant public appearances of celebrities in jewelry from famous houses.

Elsa Peretti Cuffs for Tiffany

Elsa Peretti's cuff earrings and bracelets, which essentially gave a fresh look to classic jewelry inspired by sea waves, were first presented to the public by Liza Minnelli, Catherine Deneuve, and Sophia Loren. From this moment, their history began, which continues to this day. Beyoncé, Margot Robbie, Hailey Bieber, Naomi Campbell, Gal Gadot, and others can be seen wearing this jewelry on the red carpet. These pieces have become timeless classics, thanks to their recognizable yet simple design.

Messika Diamond Jewelry

Rihanna is one of the star ambassadors of this luxury jewelry brand. For each significant event, her stylists try to choose jewelry with deep meaning, and Messika diamonds perfectly solve this problem. For example, she often wears Messika creations with an “ears-party” effect on stage, and her performance at the 2023 Super Bowl amazed the audience with numerous earrings with a unique, asymmetrical design.

Tiffany Necklaces

Although the Tiffany brand has been popular for many days, it tries to maintain its reputation through influencers, and proof of this is Lady Gaga's appearance at the Oscars in 2019. She was wearing a necklace that had been famous since the time of Audrey Hepburn. This look has become not just a tribute to fashion, but a sign that retro jewelry is still alive and considered fashionable to this day.

Lorraine Schwartz Rings

Another great example of jewelry that has gone viral thanks to celebrities is the Lorraine Schwartz rings. One of these creations, with a 3-carat emerald, was seen on a social outing by Meghan Markle, who thereby demonstrated the trend towards subtle elegance characteristic of a strong and independent woman.

Why is This Jewelry Becoming Fashionable?

Indeed, why do people copy jewelry seen on stars and want to receive millions as a gift? As statistics show, as soon as a star appears with a certain piece of jewelry, the demand for it soars 5-10 times. If we add to this that big brands like Tiffany, Messika, and Lorraine Schwartz release limited collections, and people hunt for them, the growth in demand becomes even more understandable and explainable.

On the other hand, it is worth noting that jewelry, at least once seen on a celebrity, in an evening or casual outfit, along with gaining popularity, also becomes something that every second person wears. That is why, if individuality in your image is important, it makes sense to pay attention to ultra-niche brands that focus on the quality of materials and the complexity of jewelry work, rather than on marketing. You are unlikely to find trendy items in their catalogs that will be viral all over social networks for just a month or two. Instead, you will get jewelry that will be out of season and fashion for decades and probably become the most recognizable feature of your own style.

So, Is It Worth Focusing On Celebrities?

Considering that the celebs' outfits are created by the best world stylists, the temptation to follow their “tricks” is extremely strong. However, you should understand that copying someone else's style is a path that is unlikely to help you surpass the prototype. If you want to look unique, it makes sense to create outfits from clothes and accessories (especially jewelry) whose brands are unlikely to be widespread across the pages of fashion bloggers on social networks. And, of course, focus on timeless classics and quality, because sometimes, the brightest and most eye-catching jewelry turns out to be unsuitable for everyday wear.

Conclusion

Celebrity Sparkle is not just a trend. It is a marketing strategy tested by global names. And this is what sometimes makes up the lion's share of the price of jewelry. Therefore, if you do not want to pay for marketing and instead would like to bet on the quality and purity of the material, it makes sense to direct your search to jewelry made of 24K gold, which can be found, in particular, in the Magnolia Jewelers boutique.