Berlin Maryland, 2025 – In an industry where most marketing agencies rely on outsourced strategies and recycled playbooks, Goliath Ads stands apart. Built from the ground up by Lee Kendall, a tradesman-turned-marketing expert, Goliath Ads has become a dominant force in roofer and contractor marketing, helping businesses scale past seven and eight figures with real, battle-tested strategies.

But this isn't just another marketing success story. Goliath Ads was born out of frustration, grit, and a deep understanding of what it really takes to grow a contracting business. Unlike agencies that throw money at ads without truly understanding the industry, Kendall and his team have been in the trenches—running multiple seven-figure roofing, remodeling, and pressure washing businesses before ever selling a single ad.

This inside knowledge gives Goliath Ads an undeniable advantage. They don't guess what works—they know.

Built By a Contractor, For Contractors

Lee Kendall's journey didn't start in an air-conditioned office with marketing degrees on the wall. It started with early mornings, long workdays, and the constant struggle of running and scaling home service companies. He knows what it's like to invest thousands into marketing, only to see garbage leads, unqualified calls, and ad agencies that don't understand the difference between a homeowner and a tire-kicker.

"I remember sitting at my desk after a full day of jobs, looking at my marketing expenses, and realizing none of it was built for contractors. It was built for agencies to collect retainers. I was tired of playing that game," Kendall says. "So I decided we'd build something different. Something that actually works for the people who are out there every day, doing the real work."

That's how Goliath Ads was born—not as a marketing company, but as a growth partner for contractors who want real results.

Why We Keep Everything In-House

One of the biggest frustrations Kendall faced while running his home service businesses was agencies outsourcing everything to the cheapest option available.

"When you're spending thousands of dollars on marketing, you expect results. But I kept running into agencies where the person managing my ads had never even spoken to a contractor in their life," Kendall explains. "They were using the same strategies for us as they were for e-commerce brands. It was a joke."

That's why Goliath Ads does everything in-house.

  • No outsourcing. Every ad, website, and SEO campaign is built and managed by a dedicated, U.S.-based team that understands the industry.
  • A local powerhouse team. Goliath hires and trains specialists who live and breathe contractor marketing.
  • Full accountability. When a campaign is running, Kendall and his team know exactly who's behind it, why it's working, and how to optimize it.

"If we put our name on it, we own it. No middlemen, no passing the buck. That's the Goliath way," Kendall says.

How Goliath Ads Helps Contractors Dominate Their Market

What makes Goliath Ads different isn't just their industry experience—it's their obsession with results.

  • Google & Facebook Ads That Actually Convert – No gimmicks, no guessing. Just high-quality, exclusive leads that turn into booked jobs.
  • SEO & Google Business Profile Optimization – Top rankings don't just happen—they're earned through precision, strategy, and execution.
  • High-Performance Websites – If your website doesn't sell for you, it's costing you money. Goliath builds websites that close jobs, not just look pretty.
  • Reputation & Reactivation Strategies – More 5-star reviews, more repeat business, and stronger customer loyalty.

"We don't just run ads. We build systems that make our clients money, month after month," Kendall says. "Because that's what I wish I had when I was scaling my businesses."

The Goliath Growth Formula: A Commitment to Contractors

For Kendall, Goliath Ads isn't just a business—it's a way to give contractors the marketing team he wishes he had when he was growing his companies.

"We know the struggle. The late nights, the payroll stress, the constant battle to find good leads and keep crews busy. We've been there. That's why we fight so hard for our clients," he says. "We take it personally."

That's also why Goliath Ads isn't for everyone.

"We don't work with startups, and we don't work with contractors who aren't serious about scaling. We cap our client list at 50 businesses at a time because we're not about volume—we're about high-quality execution that moves the needle."

For the right contractor, Goliath Ads is more than a marketing firm. It's the missing piece in their growth strategy.

What's Next for Goliath Ads?

As Goliath Ads continues to dominate roofing, remodeling, and pressure washing marketing, the company is expanding its services to help even more seven-figure contractors break through plateaus and scale.

But Kendall makes it clear—growth won't come at the expense of quality.

"I'd rather have 50 contractors crushing it than 500 struggling with mediocre results. That's why we only take on seven-figure businesses that are ready to scale. If that's you, let's talk."

Learn more at Goliath Ads for Contractors