Raising brand awareness amongst the target audience and customers is a rite of passage for every company. From young kids to the elderly, everyone will look at your brand differently, but how well they regard it depends on the quality of your labels.

Labelling in product design and production has developed into a key component for influencing brand perception. These days, people make their own conclusions about a brand based on what they see on the top shelves of stores.

What that means for brands is that they need to elevate their product packaging, and what better way to do that than by improving the quality of the labels used? Stick around to discover the basics of product labels, including thermal labels, and how much of an influence they have on brand perception.

Key Label Components for Influencing Brand Perception

Proper knowledge of how product labels affect brand perception starts with understanding the key parts of a label. Each product label is distinguished by four key features: colour, design, font, and language.

These elements combine to create a logo the brand can stand on and boast to its customers and target audience. Labelling materials are also integral to any brand's mission, and thermal labels are often employed.

But for the key elements, here's what you need to know:

1. Colour

The vibrancy of your packaging tells the story of your brand. A brand focused on connecting with the calm and serene part of any individual will embrace warm colours. On the other hand, a company that strives to bring out the jolly nature of its customers will incorporate more vibrant and interesting colours.

2. Design

The complexity of a product design gives another view of what a brand believes in. It also helps customers understand the company's mood and who its products are made for.

For instance, a product label with cool and elegant designs with minimal variations often speaks of class and luxury. On the other hand, product labels with bright and in-your-face features depict fun and frivolity.

3. Font and Legibility

Reading the text font can tell you the type of product, who it was made for, and the type of brand that made it. In the case of identifying the target audience, product label fonts are good indicators.

A sophisticated serif font shows that the product is for a more mature audience, while a playful font will draw the attention of younger men.

4. Language

Finally, once customers have perceived who the product is for, they need to know the goal and benefits of such a product. At this point, clear and concise language is needed to help them understand why your product exists.

Once a product label lacks concise language, it's immediately perceived as needless and without a clear goal in mind. So, brands should ensure their goals are shared with their target audience through concise language.

Bottom Line

Once a product has been labelled, with all key components optimized, it's immediately elevated. Product labels have a huge say in consumer behaviour and perception of the product and are often what sets products apart in a crowded market.