Regardless of what type of business you happen to have, you should focus on customer experience, whether that be face-to-face, or more importantly, online. Your initial interaction with any customer is likely to be online, so getting this first contact right is a vital ingredient in increasing customer loyalty.

This is easier said than done, especially if you are unaware of some of the techniques you can use to help you achieve this. However, on closer investigation, you might even find there is too much choice, and quickly realize that you need to aim your focus on some specific areas.  

#1 Chatbots

Chatbots can be your secret weapon when it comes to improving customer experience. They can help guide customers through the whole process of either buying or signing up for your site and can decrease the chances that they will click away because they don’t know what they are doing.

This can also include things like answering questions without the customer having to leave the sales process to read the FAQ page, or worse, visiting a different website for answers.

#2 Increase Accessibility

Your website layout is also important as site design can be a big part of the customer experience. This can include things like the color scheme, text size, and layout, as well as what that text says. Websites full of jargon might well impress a minority, but for those who are finding your site for the first time, it can be confusing and off-putting.

You need to consider accessibility issues for people whose eyesight might be deteriorating due to age and especially those people with visual, auditory, cognitive, or physical disabilities. They will find it hard to interact with your website without some sort of additional help, typically in the form of an overlay. If you are unaware of what these overlays are and what they do, you could read this article for more information on accessibility overlays. 

#3 API

API allows different applications to talk to each other, which can be a very useful tool in improving the customer experience. This means they can access your site without having to fill in lots of forms and can log in and set up an account using their Google or even Facebook login. This one-stop solution can make their experience better and can even allow you to tailor their experience to ensure they get exactly what they want.

#4 Maintenance

Your website is going to get you nowhere fast if you don’t look after it properly. After all, you are trying to make a good impression here, and if the site looks uncared for and has glitches, this reflects badly on you and hints that the customer will get bad service from your business. For this reason, you should engage someone to maintain your site, and this should include how it looks, loading times, and updating apps and plugins behind the scenes.

The last thing that you want is to have a client that is ready to buy, but clicks away because your site is too slow, and they go looking at your competition instead. This is bad for you and your reputation, so you should ensure that this is one area where you don’t cut corners.