With the rise of the digital age, one of the biggest trends is to become an influencer. People become social media influencers in order to promote the products and services of other brands and they can both earn money and get products from this subject. These inflak preparations that we know can create a huge interaction thanks to their followers and thanks to their collaborations with brands, they are able to advertise other brands while making income themselves. But sometimes these collaborations can also have a legal dimension and influencers need to seek legal support.
Legal Importance of Contracts
In fact, these contracts are seen as official documents that determine what kind of roles the influencer and the brand have in this process, what their obligations are and what kind of rights they have. If there is a dispute, this written contract is a reference for both parties and since these documents are legally binding, the rights of both parties are secured and in case of any dispute, the solution will take a very short time. Lawyers like Enrico Schaefer, an experienced Influencer Lawyer from Traverse Legal, will do everything in their power to make this process run as smoothly as possible.
Roles Between Brand and Influencer
In these contracts between the influencer and the brand, the expectations and obligations of both parties should be clearly explained and specified. The task of the brands here is to tell the influencers what kind of content they want them to produce, or which platform they will be published on, how often they will be published, what and at what times. At the same time, from the influencer's side, it will be necessary to present the content in the right way and to follow certain rules, which must be clearly spelled out.
Payment Terms and Copyrights
In fact, one of the most important points of the contracts will be the payment terms. The influencer should receive the payment agreed with the brand and factors such as the number of followers, the type of content and the interaction rate should be taken into account when determining this fee. In addition, including copyright in the contract can avoid a lot of confusion in the future, as it makes it easy to understand how much rights the influencer has over the content they publish.
Non-competes and Confidentiality
Sometimes within these contracts, brands may ask influencers not to cooperate with other brands for a certain period of time. This can be called a non-compete clause. In this way, the brand keeps its marketing activities under its control and may also require a confidentiality agreement. This is in effect a guarantee that the brand's proprietary information will not be leaked.
Legal disputes and Remedies
Sometimes in such contracts or business agreements, disputes may arise and ways of how to resolve them in the future should be determined. Usually, these contracts include points such as the court in which the problem will be resolved and alternative solutions.
