I can't stop thinking about how movies will be both made and reviewed in just a few years, considering how we are using cutting-edge and not-so-cutting-edge AI to do the same. There are entire videos that can now be generated with just text prompts, which are indistinguishable from human-made content and are equally entertaining. 

We are almost at the point where AI can generate content, consume it, review it in a loop until either something breaks within the AI or it creates new code-based tech itself! 

For now, let's just discuss the role of AI in reviewing man-made movies and series, its significance, and whether AI will eventually do a better job of reviewing movies and series compared to a person. 

AI-Generated Movie and Series Reviews

AI reviews are homogenized plagiarism on a global scale. Whereas manually written reviews offer unique perspectives. My favs are Anupama Chopra in India, who is an author, journalist, and film critic. and Roger Ebert internationally, along with P Nemiroff of Collider, who is a movie critic and producer beloved by all she interviews. 

Once you learn to identify somebody's writing style, you can easily tell their writing from others, especially AI. But AI in the state it currently is can only imitate the style of a writer, but not make one of its own. 



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AI can currently only mimic personal quirks, eccentricities, and idiosyncrasies, all of which make reading personally written reviews worth reading, as real people will have creative ways to express themselves, which AI can only copy. Real people will be the only ones able to generate real and new experiences - at least until AI becomes self-aware, or rather, self-aware AI gets a robot body to experience the world around it. 

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AI can never have childhood experiences or experience true nostalgia - all these have been and will continue to inform and inspire writing that evokes a range of emotions in its readers. 

AI Recommendations 

This is very helpful to me while browsing Netflix and Amazon Prime Video, just a few keywords will help you find the movie or series for which you are searching. Most times, when the content I am looking for does not show up in the results, it hints at something pretty close to the content being searched. Most times, it suggests either movies with the same actor or movies with similar plotlines and themes. 

AI Summaries

AI is great at summaries given a reliable dataset, such as the plotline of a movie or series. It is also great at condensing lengthy statements into slogans or marketing lines that could be used over social media with minimal edits. 

InShorts was one of the first to condense and summarize news snippets. Now they probably use AI to some extent. Yourstory also uses completely AI-written articles with their AI called Nucleus AI.

Most AI is trained on data sets that you don't have access to in their entirety, meaning it will lead to the propagation of long-lived biases towards certain topics that might be culturally or socio-economically sensitive. To get truly unbiased datasets and break generations of data bias, you will need to create datasets from scratch, which will go way beyond content reviews on OTT services and on TV and the theaters.

Personal Movie Reviews ( Human-Written )

When it comes to reviewing movies, AI might be able to do a good job within 5 years, maybe less, but when it comes to the larger scope of things like creating something from nothing, which is original and stands on its own, it might take longer, like a screenplay. There are already AI tools that probably do all this right now.

If you are talking about personal movie reviews and purely subjective reviews of movie and series content, then even self-aware AI won't be able to replicate the same. We have no idea how sentient AI will interpret pieces of cinematic art, as their “experience” will be different, and the way they take in information is and always will be different. So even if you feel the review is technically brilliant and relatable on many levels, it will have subtle shifts in “thought” that are, in a very real sense, inhuman. 

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Then there is the terrifying aspect of a unified central AI that might use every bit of opportunity to disseminate digital propaganda that serves its own purpose ( cue the theme of T2 Judgement Day ). After all, AI is created by humans and will, in all likelihood, begin to think like or at least take inspiration from the deepest parts of human nature, even the darker personality traits. 

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Only a human will relate to another human about an experience, not least of which is watching a movie and trading notes on how it made the other feel, cross-referencing those emotions with each one's life experiences, and see where the discussion leads!

AI + Human Creativity = Awesome

One thing that's certain is that content is going to be amazing in the years to come. Content creators will be freed up to do a lot more creatively with AI helping out with the content production. We already have pretty decent graphics creation tools, such as DALL.E and Midjourney, with tools like Canva offering extensions to those tools. I've found that the extensions don't work as well as using the image generation tools on the main platform. 

Just like any technology, such as the internet and smartphones, new jobs will be created in place of old ones, and the latest tech needs will stretch the edge of AI and quantum processing to give us something ( hopefully ) better. 

Summing up whether AI-generated reviews will replace human reviews of content, both human-made and AI-made - No. Only a person will be able to comprehend the complexity of human emotions and review content accordingly. AI, on the other hand, will either be an excellent facsimile of human reviews or be entirely a machine's viewpoint of something that is and always will be innately human - personality, emotion, and subjectivity. 

If you like this viewpoint on movie and series reviews, do subscribe to themoviejunkie.com for our monthly newsletter and regular (human) reviews!