ChoongWhan Park
Choong Whan Park USC, based in California, is a globally respected marketing scholar, author, and branding thought leader known for work on brand strategy, consumer psychology, loyalty, and long-term value creation.
Why Familiar Foods Make Us Feel at Home, Even When We're Far Away
The surprising connection between food, memory, belonging, and the small traditions that give everyday life its meaning.Professor Choong Whan Park USC's work on
Give Customers Something They Can Identify With: A Brand Strategy Lesson from Choong Whan Park USC
Explore how Choong Whan Park USC explains the role of identity, aspiration, belonging, and symbolic meaning in building stronger brands.
Choong Whan Park USC: The Research Legacy Behind the Paul D. Converse Award
How lasting influence in brand strategy and consumer psychology is measured by what remains useful years laterChoong Whan Park USC, based in California, is a gl
How Brand Attachment Changed the Way Marketers Understand Loyalty | Choong Whan Park USC
Why the difference between liking a brand and forming a meaningful consumer relationship remains important for modern marketingChoong Whan Park USC is a globall