With over 26 years of dedicated service in the Middle East's humanitarian sector, Sameer Petro has established himself as a transformative figure in coaching and personal development. As an Associate Certified Coach (ACC) accredited by the International Coaching Federation (ICF), he has seamlessly blended his extensive experience with a passion for empowering individuals and organizations.

Early Career and Transition

Sameer Petro began his professional journey in the humanitarian field, where he spent over two decades addressing pressing social issues and contributing to community welfare in the Middle East. In 2001, recognizing the potential to effect change on a broader scale, he transitioned into coaching, focusing on management teams and executives. This career shift allowed him to leverage his humanitarian insights to help leaders perform at their best, fostering environments of growth and resilience.

Co-Founding Ithraa Center

In 2008, Sameer Petro co-founded the Ithraa Center for Training in Amman, Jordan. As the Executive Director, he has been instrumental in shaping the center's mission to unlock human potential. Ithraa offers customized training, coaching, and workshops tailored to the unique needs of individuals and organizations in the region. Under his leadership, the center has empowered over 12,000 people across five countries, emphasizing continuous growth and sustainable change.

Commitment to Professional Development

Beyond his coaching credentials, Sameer Petro is a certified Internal Family Systems (IFS) Practitioner. He has completed Level 1 training with the IFS Institute, showcasing his dedication to integrating advanced therapeutic models into his coaching practice. This certification underscores his commitment to providing clients with comprehensive tools for personal and professional development.

Leadership at Ithraa Center

At Ithraa, Sameer Petro leads a team of certified trainers and coaches who provide experiential and practical learning experiences. The center's approach includes hands-on assignments and relatable personal stories, ensuring that participants can apply learned concepts effectively. This methodology has been pivotal in facilitating transformational training with measurable and sustainable outcomes.

Expanding Reach and Impact

Under Sameer Petro's guidance, Ithraa has expanded its services beyond Jordan. In 2014, the center established a branch in Lebanon, led by Dr. Chady Rahme, extending its mission to empower individuals and organizations throughout the region. This expansion reflects Sameer's vision of fostering growth and resilience across diverse communities.

Advocacy for Social-Emotional Health

A core tenet of Sameer Petro's philosophy is the importance of social-emotional health. He believes that understanding and strengthening this aspect is crucial for building resilience and achieving sustainable change. Through Ithraa, he offers programs that address these areas, enabling clients to reach their full potential both personally and professionally.

Conclusion

Sameer Petro's journey from the humanitarian sector to becoming a leading coach and executive director exemplifies a profound commitment to personal and organizational development. His visionary leadership at Ithraa Center has not only transformed countless lives but has also set a benchmark for coaching and training excellence in the region. Through his unwavering dedication, Sameer continues to inspire growth, resilience, and positive change across communities.