As the years have gone by, we've turned to social media for more and more things: shopping for home furniture, our next favorite book, a cute new winter jacket, and, most notably, skincare.
With so many skincare influencers on TikTok from different parts of the world with different ethnicities, skin types, and concerns, we have 24/7 access to a wealth of recommendations and ideas that could help us with a specific issue or improve our skincare routines overall.
These are the best of 2024's TikTok viral skincare trends and why you definitely need to try them.
1. Lip Sleeping Mask — Laneige
These colorful little tubs have really taken the beauty world by storm this year, and it's easy to see why. Available in six flavors or colors (limited editions of Candy Cane Swirl and Eggnog Latte, and originals Berry, Gummy Bear, Sweet Candy, and Vanilla), these deeply hydrating overnight lip masks really perform
Each is enriched with murumuru seed, shea butter, and berry fruit complex, coating your lips in a layer of gorgeously scented goodness and sinking in as a leave-on treatment while you're getting your beauty rest. Chapped lips are a particularly severe problem in winter, so this would be the perfect Christmas gift.
2. Rose & Hyaluronic Acid Deep Hydration Moisturizer — Fresh
Another product you've probably seen many times on TikTok. This rich, nourishing cream is one of Fresh's best-selling products, and TikTok has been obsessed with it all year. Now, since its gifting season, we feel it's our solemn duty to inform you that this gorgeous cream is available as part of a rose hydration skincare set, in case you fancy a bargain. The set also contains the Rose and Hyaluronic Acid Deep Hydration Toner and the Rose Deep Hydration Oil-Infused Serum.
Adding this cream to your existing skincare routine is going to help your skin achieve that smooth, plum, and hydrated look that can only come from being nourished and healthy. With consistent use, you'll find your skincare barrier function improved as well as your skin's natural Hyaluronic Acid (HA) levels boosted, which will have the knock-on effect of holding hydration in for far longer than usual.
3. Brazilian BumBum Cream — Sol De Janiero
If you're old enough, you might remember this well-established brand going viral before it even existed. Once plastered all over the pages of teen publications like Seventeen Magazine and Teen Vogue, Brazilian Bum Bum Cream is now a TikTok darling that is well worth a try… It smells incredible.
Many body creams claim to be visibly firming, but few deliver, and this is one of those rare holy grails that really does do what the packaging says it will. Thanks to fast absorbing Cupuaçu Butter, Guaraná Extract, and Açaí Oil, this thick decadent cream smooths and tightens any loose skin, delivers a serious blast of deep hydration to leave your skin silky-soft and prevents further environmental damage.
Brazil nut oil, the most selenium-packed food substance in the world, supports your skin barrier and gives you a glow. The delicious vanilla, sandalwood, and almond scent lingers for a long time after application.
4. Watermelon Glow Niacinamide Hue Drops Sun Glow Serum — Glow Recipe
Not only is the packaging gorgeous, but the product inside is too. Glow Recipe is an immensely popular K Beauty brand that really knows what it's doing. This clinically proven serum delivers a sheer tint to even out your complexion and provides a lit-from-within glow that lasts all day and actually lightens your complexion over time. Thanks to the niacinamide in the formula, hyperpigmentation and pore size are minimized with continued use, while HA and watermelon soothe and hydrate your skin.
5. Moisturizing Gel Cream SPF300 BYOMA
More gorgeous packaging is no donut, the reason that this SPF cream was noticed in the first place, but an effective formula is the reason it went viral on TikTok. At the intersection of effective skincare and excellent sun protection, this tri-ceramic-based formula protects and restores at the same time.
The cream itself is fast absorbing and leaves no white cast or oily sheen behind after application. Ingredients like beta-glucan and HA deliver hydration, and the formula has been clinically proven to reduce skin sensitivity and minimize breakouts.
TikTok Has Your Skin Covered
In the case of skincare, we mean literally. TikTok viral products are tried and tested, often by millions of people, so you know the recommendations are not just from influencers paid to promote the products. These skincare suggestions will improve your skincare routine before the end of the year and carry you glowing into 2025.